New loyalty card for shoppers in Christchurch (From Bournemouth Echo)

New loyalty card for shoppers in Christchurch

8:50am Wednesday 17th March 2010 in

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A Christchurch woman is hoping to boost trade in the town through a new loyalty card scheme for shoppers.

Cheryl Dennett is launching the Christchurch Eye Privilege Club to promote the benefits of shopping locally.

Those who purchase an annual membership will receive a card which will give them access to deals and discounts at local shops and services.

Mrs Dennett, who edits a magazine, will launch the scheme at a “Keep it in Christchurch” event at Highcliffe Castle tomorrow.

She said: “I have spoken to many traders in the area, who have made me aware of the need for such a scheme here in Christchurch.

“The idea is to give Christchurch customers a reason for shopping in Christchurch through discounts and offers from participating traders and businesses.

“Like everyone locally, I’m very keen to see Christchurch prosper and hope that this idea will provide an exciting incentive to shop in the town.”

Traders will set their own offers and customers will be able to purchase a card for £5 from Christchurch Information Centre or Ye Olde George Inn in Castle Street.

Terry Atkinson, secretary of Christchurch Chamber of Trade and Commerce, said: “This is an interesting opportunity for retailers to focus on consolidating their base of loyal customers and for the local community to demonstrate their support for the High Street and its independent traders.

“We wish all involved every success with the project.”

Rob Martin from Ye Olde George Inn added: “These are tough times for both shoppers and retailers and for us to continue to thrive we need to offer value for money.

“Local businesses are the lifeblood of our economy and society and they can only gain by working together.”