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7:50pm Friday 15th May 2009
WAYNE Hemingway could hardly contain his excitement. And who would begrudge him?
Within minutes of the first shots of his Boscombe beach pods being broadcast on TV, the phones at agents Savills had gone “absolutely mental”.
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“It looks like it’s got off to one hell of a flyer,” he beamed as he formally opened the project.
Anyone who doubted the wisdom of asking this bespectacled icon of modern design and his equally talented wife, Gerardine, to rebrand the unloved 1950s pile that was Boscombe Overstrand will have to eat their words.
Hemingway, who grew up in Morecambe, blazed a fashion trail throughout the 1980s with his company Red or Dead, before going back to his first love – urban regeneration through design.
He and Gerardine were brought in to inject innovation and “wow” factor to the Overstrand building and they have – in spades.
There are 36 double and single spaces bursting with colour, fun and the best of modern British design, all housed in a 1950s building that was dying of neglect.
Equipped with kitchens for which Formica produced a new “fish” pattern, rubber safety floors and deckchairs and windbreaks featuring more Hemingway design magic, the pods are sensational.
Hemingway had lavish praise for instigators Bournemouth Borough Council.
“I think the biggest round of applause should go to Bournemouth council,” he said, praising the authority for “sticking to this and doing something that lifts the seaside out of its torpor”.
Wayne’s enthusiasm extends to the Surf Reef, the Urban Reef restaurant and the regeneration of Boscombe Pier.
He believes the initiative is “probably the best regeneration scheme that’s going on in Britain” and is convinced it will win awards “because it’s so sympathetic”.
It’s certainly more impressive than a certain other resort that tried to rebrand itself this week...
“A couple of weeks ago I was in Blackpool and I left the place absolutely depressed,” he says.
Chris..., says...
11:59pm Fri 15 May 09
Gastines, St.Malo says...
7:34am Sat 16 May 09
nigel24, Bournemouth says...
9:26am Sat 16 May 09
beachcomber1, Toft zigzag says...
10:13am Sat 16 May 09
Trifecta, Southbourne says...
11:43am Sat 16 May 09
sollie, says...
1:56pm Sat 16 May 09
cooperman, bournemouth says...
4:12pm Sat 16 May 09
Nick2, Bournemouth says...
7:49pm Sat 16 May 09
Chris..., says...
10:54pm Sat 16 May 09
Nick2, Bournemouth says...
11:05pm Sat 16 May 09
Chris..., says...
5:27pm Sun 17 May 09
Nick2 wrote:I said utilities Nick2, ie, Gas and Electric fitted, which they did not have before. If you look back to the outset of the Boscombe Spa project it was perceived that these Surf Pods would be, at that price, a place to stay. As I pointed out, just like your DAD's Beach Hut, you cannot stay overnight.
I have a beech hut. (ok, my dad’s). He paid for the hut and pays ground rent. We have a Callor Gas cocker ring in there.
So, what is the difference?
Bob49, Bournemouth says...
12:12am Mon 18 May 09
Mediclogan5, Bournemouth says...
6:05am Mon 18 May 09
Chris..., says...
4:52pm Mon 18 May 09
pete woodley, bournemouth says...
5:47pm Mon 18 May 09
Chris... wrote:Stop being jealous,they are not meant for locals anyway, but MP'S and councillors could afford them.Or senior town hall staff.
The latest news at lunchtime indicated that 12 of the double surf pods, and 1 single surf pod had been sold. Thats 13 out of how many 54. Thats only 24% of all.
The whole fiasco is a waste of space and our money. Should all take up Moat Cleaning, there is more money in it.
Bob49, Bournemouth says...
9:07pm Mon 18 May 09
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boardstiff, Boscombe Spa says...
11:02pm Fri 15 May 09