TASTELESS and sexist, or a bit of cheeky fun? Either way this saucy advert on the back of a bus is raising eyebrows in Poole.
It features a bikini-clad babe, along with the catch line “It’s the ride of your life!” and a mock disclaimer – “If this advert affects your driving then get off the road and jump on the Rossmore Flyer.”
It can be seen on the back of the number 8 bus, or Rossmore Flyer, servicing Rossmore and Parkstone, which was known historically as the “Monkey’s Hump and Heavenly Bottom Express.”
And it has been causing quite a stir.
Cllr Elaine Atkinson, portfolio holder for health, housing and wellbeing at Poole council, said: “It’s just so sexist – you’d expect to see it outside a pole dancing club or a sex shop. I’m absolutely stunned and I’m offended and I don’t think I’m sensitive.”
Alderney ward councillor Lindsay Wilson was so shocked she complained to transportation services.
She said: “I think it’s totally inappropriate and I don’t really want it driving around the community.
“I think it’s seedy and tasteless.”
She added: “There is a time and place for this sort of thing – and this isn’t it.”
But fellow ward councillor Tony Trent described it as “a little bit cheeky but still on the tasteful side.”
He added: “You could say it might be a little bit close to the knuckle but I think most people will find it witty and amusing. It’s certainly an unusual way to promote a bus.”
Mark Self, managing director for Roadliner Passenger Transport which provides the service, was the brains behind the advert.
He said he wanted to design “something off the wall and unusual” which would “raise eyebrows and raise awareness of our company.”
And he insisted customers “think the world of it”, adding: “Some of our users are pensioners well into their 90s who joke ‘that’s just what I looked like when I was young.’ They absolutely love it.”
He said the poster campaign had been such a success he was planning to follow the Women’s Institute “calendar girls” with his own version featuring Roadliner staff.
“I’m even going to be Mr January!” he added.
Comments
Perhaps Councillors Atkinson and Wilson should get over themselves
Perhaps Councillors Atkinson and Wilson should get over themselves
dickyboy wrote…
Perhaps Councillors Atkinson and Wilson should get over themselves
Quite.
dickyboy wrote…
Perhaps Councillors Atkinson and Wilson should get over themselves
Quite.
dickyboy wrote…
Perhaps Councillors Atkinson and Wilson should get over themselves
Or burn their bras!
dickyboy wrote…
Perhaps Councillors Atkinson and Wilson should get over themselves
Or burn their bras!
Above; "Some of our users are pensioners well into their 90s who joke ‘that’s just what I looked like when I was young.’ They absolutely love it.”
My wife at 91 years old says she feels just like a newborn baby,
And shes right
No hair, no teeth, and I think shes just wet my pants. fry xx
Above; "Some of our users are pensioners well into their 90s who joke ‘that’s just what I looked like when I was young.’ They absolutely love it.”
My wife at 91 years old says she feels just like a newborn baby,
And shes right
No hair, no teeth, and I think shes just wet my pants. fry xx
If their is to be a Self Promotion Calendar,perhaps Mr February could be Ben Grower (if it is being too hard)!
If their is to be a Self Promotion Calendar,perhaps Mr February could be Ben Grower (if it is being too hard)!
Oops,there their,dears,it's only an advert!
Oops,there their,dears,it's only an advert!
It's a bit of fun, just what we need in these times. If people feel offended by it, tough !!
It's a bit of fun, just what we need in these times. If people feel offended by it, tough !!
What fun! Please let me know when the ad featuring a man wearing swimming trunks will appear so I can keep a look out for it:) The two "shocked" councillers would do well to spent their time concentrating on areas that really matter - e.g. those that will help to reduce council tax.
What fun! Please let me know when the ad featuring a man wearing swimming trunks will appear so I can keep a look out for it:) The two "shocked" councillers would do well to spent their time concentrating on areas that really matter - e.g. those that will help to reduce council tax.
Limestone wrote…
What fun! Please let me know when the ad featuring a man wearing swimming trunks will appear so I can keep a look out for it:) The two "shocked" councillers would do well to spent their time concentrating on areas that really matter - e.g. those that will help to reduce council tax.
Here, Here.
How petty are the two 'shocked' councillors? If they are shocked by that, then i'd suggest they are not fit to serve.
Limestone wrote…
What fun! Please let me know when the ad featuring a man wearing swimming trunks will appear so I can keep a look out for it:) The two "shocked" councillers would do well to spent their time concentrating on areas that really matter - e.g. those that will help to reduce council tax.
Here, Here.
How petty are the two 'shocked' councillors? If they are shocked by that, then i'd suggest they are not fit to serve.
Linguist wrote…
Limestone wrote…
What fun! Please let me know when the ad featuring a man wearing swimming trunks will appear so I can keep a look out for it:) The two "shocked" councillers would do well to spent their time concentrating on areas that really matter - e.g. those that will help to reduce council tax.
How petty are the two 'shocked' councillors? If they are shocked by that, then i'd suggest they are not fit to serve.
Only a quick comment.
Can we have the poster on the back of the 5a.At my age i need a little reminding.Wasted on Rossmore Flyer
Linguist wrote…
Limestone wrote…
What fun! Please let me know when the ad featuring a man wearing swimming trunks will appear so I can keep a look out for it:) The two "shocked" councillers would do well to spent their time concentrating on areas that really matter - e.g. those that will help to reduce council tax.
How petty are the two 'shocked' councillors? If they are shocked by that, then i'd suggest they are not fit to serve.
Only a quick comment.
Can we have the poster on the back of the 5a.At my age i need a little reminding.Wasted on Rossmore Flyer
Old seaside postcard humour, but perhaps there should be a hunky guy on the bus as well for the girls - and also some of the boys I guess!
The bus is run under contract to the Borough of Poole so the Councillors are perhaps entitled to a view - although I think it's harmless fun.
Old seaside postcard humour, but perhaps there should be a hunky guy on the bus as well for the girls - and also some of the boys I guess!
The bus is run under contract to the Borough of Poole so the Councillors are perhaps entitled to a view - although I think it's harmless fun.
Only jobsworths would be "offended" by this type of advert ..... perhaps Cllrs Elaine Atkinson, Lindsay Wilson and co should spend their time sorting out real problems.
Only jobsworths would be "offended" by this type of advert ..... perhaps Cllrs Elaine Atkinson, Lindsay Wilson and co should spend their time sorting out real problems.
The easily offended are a social liability.
The easily offended are a social liability.
Good God! Its the 21st Century. You see worse at the newsagent. Sounds like publicity seeking non-entity councillors to me.
Good God! Its the 21st Century. You see worse at the newsagent. Sounds like publicity seeking non-entity councillors to me.
Just goes to show what frumps some of our counsellors are!!
They belong to a far forgotten time, and it is now time to put them out to grass and bring in 21st century people with 21st century minds, and certainly no more of the PC brigade!!
Just goes to show what frumps some of our counsellors are!!
They belong to a far forgotten time, and it is now time to put them out to grass and bring in 21st century people with 21st century minds, and certainly no more of the PC brigade!!