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LAPLAND: what the customers say

10:08am Monday 1st December 2008

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Here's a selection of the furious emails Daily Echo readers have sent to us and the Lapland Forest management...

"I am writing this email as I have just returned from Lapland New Forest at Matchams Ringwood with my family, having paid £150.

All of us and everyone I spoke to was bitterly disappointed and annoyed that a company none as Lapland New forest LTD could charge this extortionate amount for leaving my children heart broken and a childhood dream shattered.

I am only gratefull they are able to understand things are not always as they seem, I know others with special needs are not able to comprehend this.

The advertisement lends you to believe that this is a "snow covered Lapland village" with "Hollywood special affects" a "bustling Christmas market" with an ice rink.

The website is totally misleading, including photographs which bear no relation to the reality which awaits you on entry.

The reality was: The ice rink was not working and outside the main area ,so can be accessed without purchasing a ticket.

The fake snow was sprayed only over fir trees and not on the ground, so when walking through this so called "snow covered Lapland village" I was actually walking over tarmac.

The nativity scene was a painting on plywood in the distance across a mud flat, the "magical tunnel of light consisted of festoon lighting with gls lamps in it, above the trees was one strip of fairy lights but was anything but magical as described.

There was a 3 hr queue to see Santa, you then got a ticket which you then had to queue again to get a present .

The market consisted of 4 stalls, 1 jewellery 1 sweets 1 stall selling wrapping paper all of which again accessible without getting a ticket, inside the huts which had gingerbread men to ice had run out ,so shut, other huts hardly had anything in them, Not even sure where santa’s helpers were. The average time you would be able to spend there if you chose not to wait 3 hrs to see santa would have been an hour.

Once entered you had to pay for everything else.

When I asked to speak to manager a man called Henry chose to spoke to me only when I approached people entering the park and told them to reconsider entering if they had not already purchased a ticket.

I spoke to some people who had spent £600 to come and visit - they had hired a minibus.

Many people have chosen to take their children to this "magical place" as they cannot afford to go the real Lapland. At a cost of £25 - £30 a ticket an average family of 4 will have to pay over £100.

In this present economic climate this is a vast sum of money that people would have had to consider wisely before spending the money.

I have paid the equivalent of this spending a whole day at a theme park, I would have been disappointed to pay even £5 entry charge.

As we are all aware Christmas is a magical time for children and parents take great joy in providing opportunities for their children to experience Christmas .

I have no doubt this has caused damage to the local area, brought tears to the eyes of parents and children and filled the pockets of this company.

By writing this email I seek only to prevent anyone from purchasing a ticket so no more money finds it way to this company."

Mrs Goodenough, Blandford, Dorset.

"I have just returned from visiting the New Forest Lapland as promoted in your Echo. I was in a group of 10 at a cost of £250.

"I can not describe how disappointed we all were at this event. Every family that we met were complaining. "We waited to see Father Cristmas for an hour and a half and when we finally got there we were informed that no photos were allowed, but photos would be taken at £10 each. "Father Christmas was only interested in getting the photos taken rather than asking the children what they wanted for Christmas. After seeing Father Christmas for about 5min the children were told to go back down the site to get a present (not wrapped).

Some parents did not even wait to see Father Christmas and just got the present and left. £5 to go ice skating on top of the £25 entrance fee and that was broken down also , absoloutly disgraceful.

I feel very angry that people can take advantage of small children. I thought you might like to know the views of some of your customers. I would like to warn other families, the disapointment that my family and I have just had.

This day out was secretly planned as a magical day out for the children , infact it was a total nightmare and I will be seeking compensation from the company involved."

Many thanks From a very disappointed reader Mrs D Davies "This "attraction" which must have sold hundreds of thousands of advanced tickets (at a minimum of £25 per person) if the numbers visiting on Saturday are anything to go by, needs investigation and a warning to others not to spend any money and help to get refunds for others. "The "magical experience" consists of trees covered in polystrene to look like snow and a 3 hr queue to see Father Christmas and receive a "quality gift for the under 12s" which is actually the cheapest possible present, and a hut where you queue again to have 1 person put icing on a gingerbread man biscuit and the children stick Smarties, tiny marshmallows and hundreds and thousands from 3 saucers from a countertop too high for them and where every 10 minutes the doors of the hut are locked with everyone inside.

" The roundabout in the website photos and the tatty icerink (nothing like the photos and which wasn't working on Saturday) is nothing to do with Lapland and costs extra.

"There were thousands of extremely angry and dissatisfied visitors there on Saturday so I guess you will be hearing from others. "

Name supplied
Do you have pictures or video of Lapland? Email them to newsdesk@bournemouthecho.co.uk

"To the Management of "Lapland New Forest"

"We visited today having been looking forward to the children's special day for weeks. This was meant to be the start of the children's count-down to Chrustmas. How sad we were to have experienced the day we ended up with!

"The "event" was appalling!!! £120 for less than an hour. We couldn't bear any more of the disgusting sham that it was. "My 3 year old in tears because it was so awful and she had been looking forward to it so much. It was not even a half-hearted attempt at making a "Winter Wonderland!" "... where, arriving at our free car park, you will be greeted by a woodland elf who is waiting to show you the secret and breath-taking Tunnel of Light, which twists through the natural habitat of spruce and conifer trees towards Santa's village ...."

"(1) No "Woodland Elf" greeted us! (2) Tunnel of Light - fairy lights strung between trees and not even on!

"... peer through the tunnel windows and you might even see polar bears and red deer hiding deep in the snowy woods!"

"(3) Plastic polar bear and some sad looking deer tied up behind a fence. (4) Snowy? Bubbly foam blown around and white stuff on the trees - left with mud under foot and I struggle to find words for the atmosphere, apart from dreary!

"Before stepping through into the winter wonderland, young children collect their magic dust, which then goes into their envelope with their christmas list ready for the Polar Post Office."

"(5) Far from a Winter Wonderland, more like a dreary muddy hole! (6) No magic dust to be seen!

"... the beautiful 'snow' covered log cabins surround the wonderful ice rink ... each cabin is busy with the helpers preparing for christmas ... between each cabin are Santa's live animals: ranging from geese to baby ostriches, husky team to reindeer - all resting before the big day ahead."

"(7) Log Cabins? B&Q Sheds! Plus, they were no where near the ice rink - which wasn't working most of the time! (8) The sheds were not so busy - Elf on a break was noted, plus the sheds had run out of stuff on the first weekend (ginger bread making). (9) The animals looked sad and unkept!

"Near the ice rink and is the refreshment area serving delicious hot and cold seasonal food for all ... and it's around here, so we are told, you will find Shamus the Elf. He is one of the most important helpers as he is the only one who can lead you to Father Christmas ..."

"(10) Seasonal food? Greasy burgers, hotdogs and chips! (11) Shamus must have been on a break! Most of the Elves were looking rather miffed, as they had been told they would not be paid until Christmas Eve - yes we all (visitors) were very aware of that! (12) 2 HOURS to queue for Santa and then (as we were told by one couple) if you don't pay the extortionate rate for your child to have their photo taken with Santa they are not allowed in and can only wave from outside - this shows how the whole thing is a sham, a scam and a pure rip of con, paying with the emotions of small children and preying on the most vunerable little people! I hope you are thoroughly ashamed of yourselves (although I doubt it)!

"... and He is waiting to give all the young children their chosen gift."

(13) He will only see you if you pay - yet more on top of the high ticket price. (14) The children get their toy at a shed!!!

"To appreciate this amazing experience means that you must have time and space to take it all in. The attention to detail of our theme park will truly wow you! "

(15) I don;t know whether or not to laugh at the absurdity of this statement! You really have some front!

"... we therefore have to limit the amount of visitors each day, so early booking is highly recommended."

(16) To 3,000!!!!! In that tiny area??? Are you mad??? "Lapland New Forest ... Where Dreams Really Do Come True!"

(17) More like a nightmare!

"*Images and videos currently displayed on this website and our other advertising campaigns are for illustrative purposes only. We are certain the live show will far exceed these representations."

(18) Well, it didn't come close, not by a mile!

(19) The Nativity Scene!!! A tacky billboard viewed across a muddy field!!! Rubbish!!!!

I could go on, but to what end. You put together a massive promise with a big price tag and the final product was rubbish, nothing like what you said and so far short of what was promised you would need the hubble telescope to see it from where you are!

You have shattered so many children's dreams and left so many disappointed and angry!

I demand my money back! All £120 of it!"



Your Say YourBournemouth Echo

GB916, christchurch says...
10:35am Mon 1 Dec 08

What a disgrace,i do hope this site willbe shut down immediately,this sounds similar to the cowboys that had a stunt show at bournemouth rugby club in the 90's,they too staged an event that was expensive and not what it seems,how can someone be allowed to set up and place like this and then ruin a childs image of lapland,the more people know about this the sooner it will go out of business,and they should be forced to payback the entrance fee to all who visited,as this must fall under the trade descriptions act,as the huts in the pictures look like shanty huts....

debs1972, Bournemouth says...
2:17pm Mon 1 Dec 08

What a terrible disappointment it must of been! Will people stop at nothing these days, just to make money. For children christmas is such a magical time and should be kept that way, so in years to come they can remember how fantastic and speical christmas felt. How dare they spare on this occasion, and charge so much for it!

DailyView, Bournemouth says...
5:03pm Mon 1 Dec 08

See more comments and reports on the updated version at the head of the News Columns

Bob49, Bournemouth says...
5:21pm Mon 1 Dec 08

" For children christmas is such a magical time and should be kept that way "

That's why you tipped up in November and why it starts in October.

It is nothing more than a glorified money making sham with any religious connotations well buried.

False snow, plastic animals and ludicrous images of some imagined Nordic never never land are hardly much to do with the real meaning of Christmas. In case you have forgetten the clue is in the first six letters of the word Christmas.

john_the_idiot, christchurch says...
5:57pm Mon 1 Dec 08

Bob49 wrote:
Bah humbug...

wytwyckyj, Barton On Sea says...
6:09pm Mon 1 Dec 08

After my journey, taking my daughter to Lapland New Forest - I think it resembled more like a warzone in Afghanistan. What a total disappointment. I was met, on entry, by quite a few very unhappy people who had just come out of Lapland - not a good start I thought ! Upon reading the other countless letters of compaints in the Echo's website - I agree with everything that was said. I would also like to add that there was also a few swings near to Father Xmas. These was totally unsafe, as the framework was lifting off the ground when only one child was on them. I am sure Health & Safety would be interested in this. All the staff looked miserable and were very vague when asked any questions. I was also very concerned with the poor Husky dogs that were chained up. They were constantly howling and circling around their pens - an obvious sign of unhappiness. I am sure the RSPCA would like a chance to see this. I have rang the two telephone numbers (including a mobile number) that were offered on their website - but of course they have both been engaged from 9am until 6pm. I hope this is due to the fact of the volume of complaints and NOT new customers trying to book tickets. Please, please Daily Echo, can you print these complaints asap - to stop anyone else wasting their money. If anyone finds out a way to get their money back could they PLEASE let the press know. I will personally give my money to a children's charity if I get a full refund - a more worthier cause than in the pockets of crooks ! A.Piggott, Barton On Sea

WkdSpirit, Southampton says...
7:13pm Mon 1 Dec 08

My mum wanted to take my two daughters to Lapland NF for my eldests birthday. We went last Saturday like most people. Both of my children came away sick and in tears. My youngest who is 3 is disabled, how the hell they can get away with saying that the site was accessible to disabled I will never know. There were no disabled toilets, no hot food at one point, no baby changing area, no market, husky rides. The staff I felt the most sorry for as they had to take the brunt of things. When I spoke to the guy at the gate he said "oh, well, sorry love but the top guys arent here so we can't give any refunds" my reply was.. "shocking.. Can't blame them. I wouldn't show my face here either if I were the one responsible."
It is false advertising, overpriced, low quality bs.
And for those commenting on why we take out children to see santa in November, well. Why not? Maybe we wanted to do something, and I quote "magical" this year. Maybe we work hard all year and have decided that with out hard earned cash we will , again i quote "make dreams come to life".
Im in the process of getting a full refund. I suggest everyone do the same. Depending on the ongoing investigations, even those who paid cash should look into a refund. If it is found to be false advertising etc then there is no reason why they cannot reimberse you.

Bob49, Bournemouth says...
8:12pm Mon 1 Dec 08

" And for those commenting on why we take out children to see santa in November, well. Why not? "

err, because he is a fictional character that is supposed to appear on Christmas Eve night.

Expecting him to be at a disused banger racing track in November may be stretching the concept of magic a bit far.


meganabijan, Bournemouth says...
8:36pm Mon 1 Dec 08

A copy of letter sent to info@laplandnewfores
t.co.uk
Having attended Lapland last Saturday November 29, we telephoned yourselves at around 3.30pm on our return home. We were bitterly disappointed to find that Lapland was not as described in your advertisements in the Daily Echo. We were told that somebody would contact us on Monday and as yet that has not happened. Having paid out £260 for tickets we feel that we have been robbed.

Our complaints are this:

On arrival at Lapland we had to wait over an hour in the queue before we could enter Lapland. We then entered and walked through what appeared to be a forest dirt track with all the trees looking snow covered. We were then very surprised to learn that this was the magical tunnel of light. There were no windows to look through as your advert suggested. We then decided to have a look around and saw all the Huski Dogs in their kennels. They were making an awful noise, and some looked like they could do with a good meal.We then came across a sign directing us to the nativity scene only to find a muddy field with what appeared to be a bill board on the far side of the field. After this we found ourselves in an area with table and benches and a number of different stalls selling food etc. We attempted to buy some seasonal food as advertised only to find at our dismay three large wagons selling fast food. Only one of these wagons advertised seasonal food, that being turkey baggettes which after queuing for 30 minutes I found there was none available.

As for Santas village, this was nothing more than a handful of sheds and not a lot was happening in the village. Other than eating food, there was little more to do.

The Christmas market as advertised was nothing more than a few stalls which was not even within the area of the Lapland setting.

We then decided to walk over to the fun fair only to find that the rides were being charged. What a con. Then we decided to get in the queue for the children to see Father Christmas. On seeing that the queue was really, really long we endeavoured to ask someone if this was the Santa queue. They said it was and said they had been waiting for two hours. As we had young children and an OAP with us and it was very cold we decided there was no way we could wait any longer in the queue and they took the Santa tickets to the huts giving out the toys. On speaking to one of the elves who desperately looked like she didn't want to be there I expressed my disgust at the huge debacle that you call Lapland. Her reply to me was " I know, its utterly ridiculous". We entered into the cabin to get the presents only to find that these were not gift wrapped. The whole idea of going to see Santa is to get a wrapped present. A surprise. One member of our group, a ten year old boy, had no choice other than a cushion which he didn't even want as there was nothing else suitable for a boy of his age.

Having decided that we couldn't possibly wait in a queue for two hours to see Santa, we decided enough was enough and it was time to leave. My granddaughters asked if they could go ice-skating so in order to avoid disappointment we headed over towards what you describe in the advert as the outdoor skate rink. On our arrival we found that it was an enclosed skate rink and to top it off this was out of order. My grandchildren were extremely disappointed as this is one of the main reasons that we had chosen to come to Lapland.

As we exited the park we spoke to some members of staff in the admissions cabin and expressed our concern. As we did this there was another group next to us also complaining. Staff looked stressed out and fed up of people complaining.

On arriving home two of the toys were broken and did not work. So all in all our trip to Lapland was a huge disaster, this was a total misrepresentation from what your advert stated. There were no Hollywood FXs, in fact you could call this Kings Park Fairground with snow on the surrounding trees. We have never been so disappointed in all our lives. As we have not seen anything for our £260 we would appreciate a refund at your earliest convenience.

In your advert it states "Tickets are limited to allow you to enjoy the full magic of our Christmas Theme Park". This is an absolute joke as there were thousands of people there in a very small space and our whole time at Lapland was spent queueing. I cannot believe that you have the audacity to charge such a high admission fee and then go on and charge for all amenities.

My grandchildren were so excited for weeks at the prospect of coming to your Lapland and came away in tears of utter disappointment as there dream had been shattered.

Lastly my question to you is "What did we pay £260 for".

I would greatly appreciate your answer to this question and any comments that you have regarding my complaint. I look forward to hearing from you in the near future.

Yours in anticipation


Jan Watkins




grumpyoldgit, Bournemouth says...
2:38am Tue 2 Dec 08

Well this sounds like a total rip off,and the trading standards people should through the book at then and have this site shut down asap and all those who have attended this site fully refunded.Its a disgrace,from the pictures I have seen in the Bournemouth echo and on the bbc they resemble no more than allotment plots.The advert on the internet by Newforest lapland is totally misleading and false and I feel sorry for all those children who went home in tears after attending this debacle.

Comments are closed on this article.

Martin Lewis

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