MAJOR Dorset employer LV= is flying the rainbow flag in support of Pride 2018 and Bournemouth’s Bourne Free Festival.
It is the third year in a row that the insurer has flown the flag over its head office at County Gates.
It is also dressing its giant green heart on the Westbourne roundabout with a Pride slash in support of the LGBTQ community.
Both were put in place for four days.
Sam Preece, head of brand marketing at LV=, said: “Within LV=, our people are encouraged to be themselves and celebrate their individuality.
“We believe diversity brings different perspectives to our workplace and helps us to understand and better represent our customers. We’re extremely proud of our welcoming, inclusive culture, and are delighted to show support for our LGBTQ community by flying the Pride flag this week.”
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