A POOLE mum saw a post about her young son who has eczema go viral on social media after claiming his skin was transformed thanks to a Lush skin cream.

Mum-of-five Sarah Rudd, 36, uploaded pictures of five-month-old, Cash, on Facebook before and after using Dream Cream, made by Poole-based cosmetic company Lush, following recommendations from friends.

Bournemouth Echo:

Cash had been living with sore and itchy skin since he was born and had been to see a doctor three times as well as a dermatologist who advised Sarah to keep a food diary.

Sarah said: “We tried a diary free formula, soya free formula, Aveeno, hydrocortisone, hydromol. We tried everything. Nothing made a difference.

“He was getting more and more distressed and hadn’t had a proper nights’ sleep in months.”

“I put a shout out on Facebook a few weeks ago to friends saying this is what we’ve tried can anyone suggest anything and a couple of friends suggested the Lush Dream Cream.

“It was almost instant, it was the first thing that took the itching away. By the next day it was almost healed.”

Sarah’s Facebook post was only uploaded on April 7 but it has since had 38,000 shares and 33,000 likes from people around the globe.

Bournemouth Echo:

Sarah said: “It’s just gone nuts.

“I’ve had 500 inbox messages from people, mostly Americans, asking where they could get it.”

She added: “Night-times were the worst. He would just claw at his face, we had to put mitts on his hands and he’d rub his face on the cot until it was bleeding.

“I didn’t have an awful lot of hope but it was almost instant. As soon as you put it on you could see it calming down.”

Lisa Bickerstaffe, British Skin Foundation spokesperson, said: “When treating any skin condition, including eczema, it's always best to seek professional medical help. It's often a case of trial and error as to which treatment works best for an individual - just because something works well for one person doesn't mean this will necessarily be the case for everyone.

“A consultant dermatologist will be able to advise the best course of action for an individual. The best starting point is your GP who will be able to refer to a dermatologist if needed.”

Andrew Proctor, chief executive at the National Eczema Society, said: “We can’t say this particular product works well for everybody.”

He advised people to consult their pharmacist to ensure the product they are using are as “good as it could be” for their skin.