A MOTHER who sought a way to tone up after having twins has become the ‘Bournemouth Wrap Girl’, selling products that boast they can fit and flatten skin.

Former estate agent Charlotte Lock (pictured) set up her own business selling the It Works! range of body wraps.

She had her first child four years ago and twins 18 months ago.

“I was really lucky after my first pregnancy because I got back into shape really quickly,” she said.

“After the twins, they stretched my stomach massively and I was left with lots and lots of loose skin, which is a really common problem.

“It doesn’t do anything for anybody’s confidence.”

She was recommended wraps from It Works!, an American company which started around 17 years ago.

The company’s flagship product is the Crazy Wrap Thing, a body-contouring wrap designed to tighten, tone and firm skin, and reduce the appearance of cellulite.

“You think, how can it actually work? But it does. This is a multi-billion pound company and they wouldn’t be if the product didn’t’ work,” she said.

“I started this as a bit of a hobby and it really took off.”

She brought the brand to the Bournemouth area as an independent distributor.

She has used the internet and social media extensively to promote the business, but says personal contact has also been important.

“I’m very mindful that this is a relationship-building business. l I love going out and meeting people and talking face to face about their body issues or body confidence,” said Charlotte, a 40-year-old Bournemouth University graduate.

“I used to be an estate agent. That was the one part of the job I loved was getting out there, meeting new people and helping them.

“The more you talk to someone, you get to the root of what they want to achieve. I’ve worked with a lot of brides who want to look a million dollars on their wedding day or they’ve got a special holiday coming up that they want to look amazing for.”

The products are aimed at people from new mothers to bodybuilders.

As well as the wraps and skincare products, It Works! produces keto coffee – a butter coffee said to aid mental focus and weight loss, and provide energy.