TEAM England has enlisted a Dorset company to keep sports fans updated in the run-up to next year’s Commonwealth Games

Commonwealth Games England (CGE) picked Poole-based brand and communication agency Salad to design and build a “first class digital experience” for fans in the run-up to Gold Coast 2018.

Salad’s previous work in sport includes creating a fully responsive race viewer for the round-the-world Clipper Race, which earned it the trophy for best website at the pan-European Lovie Awards in 2015.

Its new partnership with CGE will see it create an interactive site showcasing exclusive information about the Team England athletes.

A data visualisation tool will help visitors to track and celebrate the success of the team during the games.

Peter Hannon, head of media and communications at CGE, said: “We want to create an online experience with content that resonates with fans and inspires new ones.

“The games on the Gold Coast next year are a huge opportunity for us and we want to make our new website a key destination for information on Team England.

“With the potential for a home games on the horizon in Birmingham in 2022, these are exciting times and we are looking forward to marking this new era for the organisation with our new site. Everyone was really impressed by Salad’s pitch and we could tell they were a great team and a great fit for the job.”

Fleurie Forbes-Martin, marketing and communications manager at Salad, said: “Our on-going experience working with Clipper Race has given us some extremely relevant insights into the world of live sports.

“Our team is eager to create something distinctive that engages people and inspires pride in the team.”

A first glimpse of the new website will viewable by the new year.

The 21st Commonwealth Games, known as Gold Coast 2018, are expected to attract a global audience of 1.5billion, with Team England participating across 18 sports and seven para-sports.

Salad, based at Poole Quay, offers strategy, design, digital and marketing. It has worked with sports equipment brand Salomon and golf technology firm Pro-Core Golf.The agency was founded in 2001 by managing director Arabella Lewis-Smith.