ONE of the longest-established firms in Bournemouth’s digital sector has announced a restructure which involves a “small number” of jobs being put at risk of redundancy.

Redweb, which employs around 100 people in Holdenhurst Road, said the changes meant it would be better able to meet clients’ needs amid rapidly changing technology.

It said newer roles such as data strategists, behavioural analysts, neuroscientists and psychologists would help it make artificial intelligence and automated marketing accessible to its clients.

The news coincides with the announcement that Redweb has been named number 42 in Econsultancy’s list of the UK’s top 100 digital agencies.

The company recently celebrated 20 years of building websites and carrying out online marketing, with clients including the Passport Office, HM Treasury, Organix, the RNLI and McCarthy & Stone.

Under the restructure, Luke Platt has been promoted from chief operating officer to chief executive, while founding chief executive Andrew Henning is working with clients as chief strategic officer.

Mr Platt said the streamlined structure would put consultants from Redweb in touch with clients earlier, to take a strategic view of their needs.

He said: “The way the industry is going, and technology is going, have meant we’ve had to look at the way we manage clients and what our relationship is with clients. A lot of agencies are very much going down the same lines.

“The area that we really feel we need to move into is talking to our clients on a much more strategic level.”

He said Redweb’s consultants could advise on “technologies that are going to massively affect the industry such as virtual reality, augmented reality and machine learning, which is going to be massive going forward”.

He added: “The sheer level of data that marketing agencies will be able to utilise is going to be massively important to clients going forward. It’s about guiding out clients through that area that’s going to be massively changing over the next few years.

“It’s important for us to get our consultants in front of clients much sooner and simplify that client relationship.”

Redweb is considering closing a London office, which has no staff but is used as a venue for meetings, in favour of meeting clients on site.

Mr Platt said the agency, which has taken 26 apprentices over the last four years, had a healthy future. “We’re very excited. We’ve got people in this agency that really have a good idea of where technology’s going. I think we’re well set up to work with our clients on a more strategic level,” he added.