NEW artists' impressions of the proposed Cliff End Hotel flats development have been revealed.

The Gervis Meyrick Estate, which owns the land and has put forward the scheme for a block of supported living flats, said it has already adjusted its plans to take into account comments raised at the public consultation earlier this month.

The prominent building on Bournemouth's East Cliff has been empty since 2002 and in 2012 was devastated by fire.

Sarah Hordern, from the estate, said: "We felt it was extremely important that we discussed our ideas with local residents before any formal planning application is submitted.

"It is clear that most of the participants welcome the removal of the existing buildings, and to see 94 per cent support our ideas, or support with reservations, was reassuring.

"Most of the comments we received were positive but we have listened to those that were less so, and to have been able to make changes to the plans at this stage as a result of residents’ suggestions makes the process really worthwhile."

The changes regard the access to the development, which residents had suggested might prove difficult as a result of its corner location in Manor Road.

Town councillors expressed satisfaction that plans had "finally" been submitted for the site at a pre-application hearing before the planning board earlier this week.

A full planning application is expected to be submitted soon.

Some years ago the council drew up a planning document calling on any development of the site to retain the core of the existing building, which was considered to have some heritage value for its Arts and Crafts style, although it is not listed.

However the estate says the building is too badly damaged for the existing structure to be retained, and it says the "vast majority" of residents consulted at the meeting on September 6 agreed that the structure should be demolished.

Since before the fire it has been associated with antisocial behaviour with alcohol and drugs consumed within the premises and outside, and residents have dubbed it an eye-sore.