WAR veterans joined volunteers and councillors to help launch the official Bournemouth Poppy Appeal yesterday.

The mayor, Cllr John Adams, purchased the first poppy of this year’s British Legion campaign on the steps of the town hall at 11am.

He was then accompanied to his parlour by, among other invited guests, former military personnel who fought in World War II and conflicts throughout the last 70 years.

This was followed by speeches and a tea party, which included a cake baked by Cllr David Kelsey decorated with marzipan poppies.

Cllr Anne Rey, the event’s organiser, told the Daily Echo she is hopeful of another successful campaign after more than £23,000 was raised in the town centre last year.

She said, however, that more Poppy Appeal organisers and sellers are needed in areas including Boscombe, Kinson, West Cliff and East Cliff.

“The work the British Legion do is so important,” said Cllr Rey, who first started selling poppies 42 years ago.

“Without those brave men and women we wouldn’t be living in a free country today.

“It is so important that we remember that – their sacrifice must never be forgotten.”

Cllr Rey said she has seen an increase in interest from the younger generation to take part, with the current wars around the world continuing to make the cause as relevant as ever.

She added that the British Legion uses the money raised to provide vital support to the families of veterans, many of whom have had their lives changed by injuries and mental trauma.

Anybody wishing to help the Poppy Appeal by becoming a seller or area organiser should email anne.rey@bournemouth.gov.uk or call 01202 538068.