The craze for loom bands has seen the sales of rubber bands increase by 300 per cent at Hobbycraft.

The Bournemouth store is holding a Loom Band Swap Shop on Saturday and next Saturday, July 26.

Loom bands – rubber bands used to make jewellery and accessories – are the latest fashion accessory, with bands hooked together to create jewellery such as key chains, bracelets and rings.