‘Encouraging’ Easter footfall figures in Bournemouth flout national picture

‘Encouraging’ Easter footfall figures in Bournemouth flout national picture

VISITORS: Commercial Road in Bournemouth

TOWN'S ATTRACTIVE: Roger Parker

PLEASED: Peter Matthews

First published in News by

RETAILERS in Dorset saw encouraging footfall figures over the Easter holidays, in contrast to the national picture.

Nationally, the research firm Springboard found the number of visitors to UK shops was down 1.9 per cent on the previous Easter.

But in Bournemouth, town centre, manager Roger Parker said shopping hours were up 25 per cent over the break and early-evening visitor figures were up by 55 per cent.

“It’s looking as if Bournemouth has traded and attracted tourists to its normal expected level over Easter,” he said.

The figures indicated a “pretty standard Easter in a busy coastal tourism town”.

Castlepoint sought to boost visitor numbers with the addition of life-size model dinosaurs, designed to be educational as well as entertaining children over the Easter holidays.

General manager Peter Matthews said: “We were really pleased with the level of numbers that came in.

“I think the dinosaurs made a huge difference.”

The centre counts the number of cars arriving rather than footfall. It found visits by car were up over the two-week Easter school holidays.

“What’s difficult is that last year Easter was much earlier which meant we also had the Next sale and M&S doing their friends and family promotion, which means the figures are distorted,” he said.

“But taking that out of it, I think we were about three per cent up, which is very pleasing.

Easter Saturday saw around 16,500 cars at the centre. “I think it was as good an Easter Saturday as I can remember for some time”,” Mr Matthews added.

Nationally, Springboard reported that footfall was down 7.6 per cent on Good Friday and 8.7 per cent on the Saturday, year on year.

Comments (2)

Please log in to enable comment sorting

10:31am Wed 30 Apr 14

master plan says...

More footfall due to Easter being later this year? Is it because parents can't take there kids away in term time now something to do with it?
More footfall due to Easter being later this year? Is it because parents can't take there kids away in term time now something to do with it? master plan
  • Score: 1

3:50pm Wed 30 Apr 14

BmthNewshound says...

If "The figures indicated a “pretty standard Easter" is considered to be "Encouraging" does this mean that Roger Parker is finally admitting that the town centre is in decline ?
If "The figures indicated a “pretty standard Easter" is considered to be "Encouraging" does this mean that Roger Parker is finally admitting that the town centre is in decline ? BmthNewshound
  • Score: -1

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree