New luxury buses take to the streets after Yellow Buses invests £1.4m

SHINY: Yellow Buses has taken delivery of 10 new buses worth around £1m

SHINY: Yellow Buses has taken delivery of 10 new buses worth around £1m

First published in News
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A CONVOY of 11 Yellow Buses journeyed along Bournemouth’s prom last week after the company spent £1.4million modernising its fleet.

One of the buses was already in service and the other 11 joined it on the streets of the town later in the day.

Yellow Buses was given special permission to drive them along the seafront between Boscombe and Bournemouth at around 7am, with the event being recorded for a promotional video.

The 11.5metre long buses are StreetLife Max low-floor single deckers. The company bought eight of the same model last year and said they had proved popular with passengers.

Their arrival means the company has acquired 48 new buses in the last six years, costing more than £5m.

One of the new vehicles is already on the A1 shuttle service serving Bournemouth Airport.

The other 10 will be used across the Yellow Buses network until April 6, when they will be introduced on the 1A route between Bournemouth and Somerford from April 6.

Jenni Wilkinson, head of marketing at Yellow Buses, said passengers liked the existing StreetLife Max vehicles.

She added: “With 15 million customers a year we need vehicles which can offer a high quality standard as well as to be able to manoeuvre quickly and easily.”

Yellow Buses operates a fleet of 137 buses and 18 coaches with a staff of 450.

It carries more than 15 million passengers a year, with its vehicles operating nearly five million miles.

Comments (15)

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7:44am Tue 1 Apr 14

Cookie2508 says...

Bit slow on this one .... It wasn't yesterday morning it happened over the weekend.
Bit slow on this one .... It wasn't yesterday morning it happened over the weekend. Cookie2508
  • Score: 4

8:00am Tue 1 Apr 14

djd says...

Cookie2508 wrote:
Bit slow on this one .... It wasn't yesterday morning it happened over the weekend.
April Fool ??
[quote][p][bold]Cookie2508[/bold] wrote: Bit slow on this one .... It wasn't yesterday morning it happened over the weekend.[/p][/quote]April Fool ?? djd
  • Score: 0

8:47am Tue 1 Apr 14

Western Sunset says...

You wait ages for a bus, then 11 come along all at once!

Sorry, but I couldn't resist..........
You wait ages for a bus, then 11 come along all at once! Sorry, but I couldn't resist.......... Western Sunset
  • Score: 13

9:22am Tue 1 Apr 14

socoolmichael says...

Are these new buses cleaner and greener? They sound a bit noisy..
Are these new buses cleaner and greener? They sound a bit noisy.. socoolmichael
  • Score: 2

10:15am Tue 1 Apr 14

speedy231278 says...

That'll be why the tickets went up yet again fairly recently. £1.60 from the Square to station, only a few years ago it was £1.20!
That'll be why the tickets went up yet again fairly recently. £1.60 from the Square to station, only a few years ago it was £1.20! speedy231278
  • Score: 2

10:17am Tue 1 Apr 14

EddieVH says...

If the French government (for tis they who own YB thru RATP) can make enough profit from YB to make this investment, why couldn't Bournemouth Council? Shame.
If the French government (for tis they who own YB thru RATP) can make enough profit from YB to make this investment, why couldn't Bournemouth Council? Shame. EddieVH
  • Score: 6

10:40am Tue 1 Apr 14

aquasplash3 says...

How about Yellow Buses invest some money in customer service training for the many miserable and inconsiderate drivers they employ.
How about Yellow Buses invest some money in customer service training for the many miserable and inconsiderate drivers they employ. aquasplash3
  • Score: 5

10:45am Tue 1 Apr 14

NONCOM says...

Echo subs (if there are any left) please READ.
The new buses are called StreetLite, not Life - according to Yellow Buses own website.
I know in the scheme of things this is an unimportant piece of trivia - but still...
Echo subs (if there are any left) please READ. The new buses are called StreetLite, not Life - according to Yellow Buses own website. I know in the scheme of things this is an unimportant piece of trivia - but still... NONCOM
  • Score: 6

12:05pm Tue 1 Apr 14

muscliffman says...

EddieVH wrote:
If the French government (for tis they who own YB thru RATP) can make enough profit from YB to make this investment, why couldn't Bournemouth Council? Shame.
The situation is not that simple, The Council wisely decided to sell Yellow Buses following credible commercial 'threats' to competitively devalue and run the relatively small local Yellow Bus business off the road if it had remained in the limited resources of Council ownership. Suffice to say that things did not go according to plan for those who first 'persuaded' our Council to urgently sell their buses because they apparently failed to anticipate any other serious interests (e.g. Transdev at the time) entering the process.

Nevertheless the Council had no logical choice but to release our buses into the 'private' sector when they did before there would have been nothing of any value left for them to sell - trading profit or loss was not at that stage an issue. Although quite how the Yellow Buses business ended up effectively in 'nationalised' French public ownership (despite EU rules on such things) still remains rather a mystery to many people.
[quote][p][bold]EddieVH[/bold] wrote: If the French government (for tis they who own YB thru RATP) can make enough profit from YB to make this investment, why couldn't Bournemouth Council? Shame.[/p][/quote]The situation is not that simple, The Council wisely decided to sell Yellow Buses following credible commercial 'threats' to competitively devalue and run the relatively small local Yellow Bus business off the road if it had remained in the limited resources of Council ownership. Suffice to say that things did not go according to plan for those who first 'persuaded' our Council to urgently sell their buses because they apparently failed to anticipate any other serious interests (e.g. Transdev at the time) entering the process. Nevertheless the Council had no logical choice but to release our buses into the 'private' sector when they did before there would have been nothing of any value left for them to sell - trading profit or loss was not at that stage an issue. Although quite how the Yellow Buses business ended up effectively in 'nationalised' French public ownership (despite EU rules on such things) still remains rather a mystery to many people. muscliffman
  • Score: 3

1:14pm Tue 1 Apr 14

P Barker says...

I'm not supprised theyn need new ones. With the dreadfull state of the roads, I'm sure the suspension takes a pounding. Coming from the lansdown towards cemetary junction, is awfull.
I'm not supprised theyn need new ones. With the dreadfull state of the roads, I'm sure the suspension takes a pounding. Coming from the lansdown towards cemetary junction, is awfull. P Barker
  • Score: 8

2:05pm Tue 1 Apr 14

beachcomber1 says...

as an ex-Londoner i'm still getting used to 1) buses running to a timetable - what??? 2) different companies running on the same route and a return ticket being company-specific; 3) no buses on many routes after early evening - no wonder so many people have cars; 4) people saying thank you to the driver as they disembark - can't imagine that on the 501 at Waterloo Station!
as an ex-Londoner i'm still getting used to 1) buses running to a timetable - what??? 2) different companies running on the same route and a return ticket being company-specific; 3) no buses on many routes after early evening - no wonder so many people have cars; 4) people saying thank you to the driver as they disembark - can't imagine that on the 501 at Waterloo Station! beachcomber1
  • Score: 8

2:32pm Tue 1 Apr 14

pete woodley says...

Western Sunset wrote:
You wait ages for a bus, then 11 come along all at once!

Sorry, but I couldn't resist..........
Love it.
[quote][p][bold]Western Sunset[/bold] wrote: You wait ages for a bus, then 11 come along all at once! Sorry, but I couldn't resist..........[/p][/quote]Love it. pete woodley
  • Score: 0

3:13pm Tue 1 Apr 14

twynhamob says...

speedy231278 wrote:
That'll be why the tickets went up yet again fairly recently. £1.60 from the Square to station, only a few years ago it was £1.20!
and how much was petrol/diesel a few years ago?
I used to put 5pounds worth in my car, and I could travel from Xchurch to Lansdowne for a week of work on that. Oh but that was when gas was delivered by the GALLON, and there was 240 pennies to a pound.
I think the bus company prices are pretty good compared to other parts of the country.
[quote][p][bold]speedy231278[/bold] wrote: That'll be why the tickets went up yet again fairly recently. £1.60 from the Square to station, only a few years ago it was £1.20![/p][/quote]and how much was petrol/diesel a few years ago? I used to put 5pounds worth in my car, and I could travel from Xchurch to Lansdowne for a week of work on that. Oh but that was when gas was delivered by the GALLON, and there was 240 pennies to a pound. I think the bus company prices are pretty good compared to other parts of the country. twynhamob
  • Score: 5

5:15pm Tue 1 Apr 14

Izeze says...

I doubt this will incite the drivers to be more willing to help Support Workers with wheelchairs. I've lost count of the amount of times that a bus driver has closed the door while looking directly at me or not even stopped when I've clearly signaled from a stop.
I doubt this will incite the drivers to be more willing to help Support Workers with wheelchairs. I've lost count of the amount of times that a bus driver has closed the door while looking directly at me or not even stopped when I've clearly signaled from a stop. Izeze
  • Score: -3

12:44am Wed 2 Apr 14

Bob49 says...

I;m waiting for the next generation wihich will incorporate an orange light on the side and rear of the bus that indicates that the bus is pulling out


.... should replace those confirmation lights that they use after to tell that they have pulled out.
I;m waiting for the next generation wihich will incorporate an orange light on the side and rear of the bus that indicates that the bus is pulling out .... should replace those confirmation lights that they use after to tell that they have pulled out. Bob49
  • Score: -4

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