New look logo for East Boro Housing Association

The new logo

The new logo

First published in by

A HOUSING association has adopted a new identity.

East Boro – which provides housing and support for the sheltered elderly, adults with learning disabilities and other vulnerable groups – has dropped the words ‘Housing Trust’ from its title.

It has also launched a new logo and branding including the strapline: “Housing, Care, Support”.

Chief executive Kevin Hodder said: “Changing our name and identity is not something we have done lightly and without great thought and consideration.

“Our name and look have served us well over the years but it was time for a fresh approach.

“East Boro is now so much more than a housing trust and we wanted to reflect this in both our name and branding. Our new identity does exactly that and we are really pleased with the outcome.

“The design is sharp, concise and sympathetic to our traditions and is visually impactful.”

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree