Over one million readers log on to the Bournemouth Echo, Dorset Echo and Bridport News sites in February

WILD STORMS: High seas and strong winds batter Mudeford Quay and hundreds of thousands of you visited our websites to get the latest weather stories

WILD STORMS: High seas and strong winds batter Mudeford Quay and hundreds of thousands of you visited our websites to get the latest weather stories

First published in News by

OVER one million readers logged on to the Bournemouth Echo, Dorset Echo and Bridport News websites in February.

The three sites in Dorset attracted 1,126,422 readers – beating January’s record-breaking figure of 1,111,955.

The Bournemouth Echo recorded its second highest ever page impressions with 6,834,684 and 793,565 readers.

Rolling coverage of the storms chaos had readers flocking to the sites in February as we kept you up-to-date with the latest traffic and travel information, flood warnings and weather forecasts, plus our team on the ground delivered pictures and video footage of the events as they unfolded.

The Dorset Echo site recorded its highest ever number of page impressions with 2,511,828 and highest ever number of readers with 290,734, while the Bridport News achieved a record-breaking 180,111 page impressions and 42,123 readers.

Toby Granville group editor, said: “I’d like to thank every one of the 1,126,422 readers who visited our websites in February and made it an amazing record-breaking month.

“More and more readers are visiting our websites because our talented team of journalists are producing the very best exclusives – as well as reporting the big breaking stories online live from the scene all around the county.”

The landmark figures come hot on the heels of the latest data published by ABC which shows more people are visiting websites across the Newsquest media group network than any other regional news publisher. The figures revealed the number of daily readers accessing the publisher’s digital products has increased by 40.6% year on year.

Average daily readers across Newsquest’s regional news portfolio in the UK totalled 731,495 between July and December last year, compared to 520,256 in the same period of 2012.

It is the first time the publisher, which has 300 titles to its name, has outgrown rivals Johnston Press, Trinity Mirror and Local World.

Average monthly readers for the same period were 12,945,846, with a year-on-year growth of 41.9%.

From July to December 2013, the number of readers accessing the network of sites on a smart phone increased from 9.5m to 18.4 m (+93.6%), followed by Desktop from 31.6m to 36.1m (+14.4%) then tablet from 4.8m to 9.3m (+94.6%).

To find out about advertising opportunities contact the Daily Echo digital team on 01202 411422.

Comments (8)

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5:21pm Sat 15 Mar 14

Rich© says...

I know the Echo gets a lot of criticism sometimes, but I thought the weather coverage from the Echo including the twitter feeds were superb.
I know the Echo gets a lot of criticism sometimes, but I thought the weather coverage from the Echo including the twitter feeds were superb. Rich©
  • Score: -1

8:30pm Sat 15 Mar 14

hooplaa says...

2 things

1 - The Bournemouth Echo recorded its second highest ever page impressions with 6,834,684 - Impressions mean nothing its clicks that count

2 - More and more readers are visiting our websites because our talented team of journalists are producing the very best exclusives - If you are referring to stories like the family who had a disaster at the littledown centre and a tea towel catching fire thats not exclusive stories thats garbage that a 1 year old could write...
2 things 1 - The Bournemouth Echo recorded its second highest ever page impressions with 6,834,684 - Impressions mean nothing its clicks that count 2 - More and more readers are visiting our websites because our talented team of journalists are producing the very best exclusives - If you are referring to stories like the family who had a disaster at the littledown centre and a tea towel catching fire thats not exclusive stories thats garbage that a 1 year old could write... hooplaa
  • Score: 9

10:00pm Sat 15 Mar 14

Benagain says...

The very simple reason is that the paper is too dear to buy now. It costs more to buy than many national papers with about 15% of the content.
The very simple reason is that the paper is too dear to buy now. It costs more to buy than many national papers with about 15% of the content. Benagain
  • Score: 7

9:15am Sun 16 Mar 14

muscliffman says...

Interesting stats, if the Echo can continues to provide assertive and investigative quality journalism similar to the recent Ramsden/FSB 'exposure' story and the Hengistbury Head/BBC Noddy train article then the only way for the paper/website is up.

However if we have much more of the amateurally photographed 'arms folded' type of silly non-stories and ANY more blatantly cosy moments with certain 'saintly' political folk in Bournemouth Town Hall then things will certainly go the other way.
Interesting stats, if the Echo can continues to provide assertive and investigative quality journalism similar to the recent Ramsden/FSB 'exposure' story and the Hengistbury Head/BBC Noddy train article then the only way for the paper/website is up. However if we have much more of the amateurally photographed 'arms folded' type of silly non-stories and ANY more blatantly cosy moments with certain 'saintly' political folk in Bournemouth Town Hall then things will certainly go the other way. muscliffman
  • Score: 7

10:42am Sun 16 Mar 14

pete woodley says...

Could we know why a food bank is being run from a expensive office block,surely there must be cheaper premises.
Could we know why a food bank is being run from a expensive office block,surely there must be cheaper premises. pete woodley
  • Score: 2

11:20am Sun 16 Mar 14

muscliffman says...

pete woodley wrote:
Could we know why a food bank is being run from a expensive office block,surely there must be cheaper premises.
I am sure there is a lot about some of the 'organisations' running these food banks we should be made aware of, not only concerning the probable beneficiaries BEHIND food bank counters, but also more about some of the political agendas evidently being followed in their name.
[quote][p][bold]pete woodley[/bold] wrote: Could we know why a food bank is being run from a expensive office block,surely there must be cheaper premises.[/p][/quote]I am sure there is a lot about some of the 'organisations' running these food banks we should be made aware of, not only concerning the probable beneficiaries BEHIND food bank counters, but also more about some of the political agendas evidently being followed in their name. muscliffman
  • Score: 2

12:42pm Sun 16 Mar 14

Trifecta says...

"talented team of journalists"

Just spat tea all over my monitor...

Toby must be of the Sylvia Plath school.

“The worst enemy to creativity is self-doubt.”
"talented team of journalists" Just spat tea all over my monitor... Toby must be of the Sylvia Plath school. “The worst enemy to creativity is self-doubt.” Trifecta
  • Score: 1

10:28am Mon 17 Mar 14

hadvar says...

“More and more readers are visiting our websites because our talented team of journalists are producing the very best exclusives – as well as reporting the big breaking stories online live from the scene all around the county.”

You keep telling yourself that Toby. It can be quite amusing here sometimes, but for the wrong reasons from your viewpoint. People are laughing at you, not with you.
“More and more readers are visiting our websites because our talented team of journalists are producing the very best exclusives – as well as reporting the big breaking stories online live from the scene all around the county.” You keep telling yourself that Toby. It can be quite amusing here sometimes, but for the wrong reasons from your viewpoint. People are laughing at you, not with you. hadvar
  • Score: 0

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