POOLE’S Dolphin Centre has its own mobile app.
The centre’s website attracts thousands of visits via mobile devices so managers decided that introducing a dedicated app was a natural development.
The free app has interactive content and it also includes some promotional offers for shoppers.
It connects users to upcoming events at the centre and features an interactive map.
Centre manager John Grinnell said: “Retail and the way in which we shop has changed dramatically.
“Shoppers are increasingly online via mobile devices and it is here we want to capture their attention – by driving the footfall and also the dwell time into the stores.
“It is important for a centre to be able to fuse online activity with what is happening at the centre offline.”
Mr Grinnell added: “Our free app is simple to use and will be an at-hand guide to the centre’s activities.”
The app is available on Apple and Android devices.
Just search for ‘Dolphin Shopping Centre’ to find the new app.