Highcliffe to get free parking boost for afternoon trade to help businesses

Bournemouth Echo: FREE PARKING: Highcliffe High Street FREE PARKING: Highcliffe High Street

FREE parking periods have begun in Highcliffe in an effort to boost suffering local businesses.

Christchurch Borough Council is offering free parking for a two-hour period during the day at Wortley Road car park to try and help businesses during a tough trading period.

After talking to local businesses, the council concluded the best time is between 1pm to 3pm each day and the offer will continue until Monday March 31.

Cllr Trevor Watts, chairman of Christchurch Council’s resources committee, said: “We are very aware that the shopping centre in Highcliffe has been suffering from the recession with businesses closing and not all being replaced.

“Our figures also show falling usage of the Wortley Road car park, indicating that the village was attracting fewer shoppers.

“The council decided to offer some help and asked some of the businesses in the village what would make a difference. Top of the list was two hours of free parking between 1pm and 3pm because that seems to be when trade falls away.

“As part of our annual review of car parking charges, we have agreed to this request over the winter period and hope that business will pick up as a result.”

Traders have also asked for the highway signage directing drivers to the car park to be improved.

Discussions have been on-going with Dorset Highways and the council are hopeful that improvements can be made.

Talks are ongoing regarding other initiatives which will help existing and new businesses in Highcliffe, as well as residents and the rest of the community.

Comments (1)

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3:22pm Thu 12 Dec 13

rayc says...

It is amazing that these Councils, who have Local Transport Plans that have anti car policies at their heart, seem surprised when the car parking income falls off. They seem to have a belief that they have an attractive or essential product and drivers will just put up with increasing charges and petty enforcement, designed to make up for the drop in numbers their policies create.
They were warned that their business model was flawed and they would drive motorists away and that they would not make up for the drop in numbers or income from bus passengers, cyclists and pedestrians.
It is amazing that these Councils, who have Local Transport Plans that have anti car policies at their heart, seem surprised when the car parking income falls off. They seem to have a belief that they have an attractive or essential product and drivers will just put up with increasing charges and petty enforcement, designed to make up for the drop in numbers their policies create. They were warned that their business model was flawed and they would drive motorists away and that they would not make up for the drop in numbers or income from bus passengers, cyclists and pedestrians. rayc

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