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Cerne Giant sports giant moustache to show support for Movember
A DORSET landmark is getting a makeover with a difference in support of a men’s health campaign.
Eagle-eyed visitors to the Cerne Abbas Giant today will notice the 180ft tall landmark is sporting a giant grass moustache.
The stunt aims to raise awareness of ‘Movember’, the men’s health campaign which supports prostate and testicular cancer and mental health.
The moustache was created by grass seeds from British Seed Houses and carefully tended before being placed on the Cerne Giant, Britain’s largest chalk hill figure, for the day.
Managing director of British Seed Houses William Gilbert said: “Movember is an important charity and with many men working in our industry, it’s one we are keen to back.
“The giant is an iconic male symbol which fits the campaign well. We really appreciate the National Trust’s help in making our idea a reality.”
The site is owned by the National Trust, which gave special permission to allow the giant to sport a moustache for the first time.
Countryside manager Rob Rhodes said: “It’s all a bit of fun to highlight an important subject so we were happy to give our support and join the fun of Movember.
“We really appreciate the care and thought that went into planning how the moustache was made for the Cerne Abbas Giant so it could be carried into position and once removed, there won’t be any damage to him. I am sure the giant would approve.”
He added: “There has always been a bit of discussion about how old the giant is and who it is meant to represent. One theory is that it is Oliver Cromwell and we know from Cromwell’s death mask that he had a moustache, so there may be a historical precedent for giving the giant one for a day.”
The moustache measures 36ft by 9ft and was assembled on the hillside site to form the distinctive logo.
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