Surprise delivery for Urban Reef thanks to hit Beercopter video

Bournemouth Echo: CHEERS: manager James Soulsby and barmaid Claudia Rosario CHEERS: manager James Soulsby and barmaid Claudia Rosario

A HEINEKEN helicopter surprised the owner of Urban Reef with a delivery of more than 850 bottles of beer in response to the bar’s viral video Beercopter.

Urban Reef in Boscombe created its own version of the Bournemouth Air Festival with a video about a new beer delivery service using drones to supply thirsty customers on the beach.

The video went viral with around 10,000 views on Youtube and Urban Beach decided to tweet the short film to Heineken as the Dutch beer played a starring role in the video.

Mark Cribb, the owner of Urban Reef, said: “It was the most impressive response to social media I’ve ever seen.

"I was being interviewed in Studland when I suddenly heard and saw a helicopter on the horizon with a huge net underneath carrying hundreds of bottles of beer.

“I then realised it was a massive set-up by Heineken and I was absolutely speechless.”

Comments (3)

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8:34pm Sat 26 Oct 13

John T says...

'Probably the best free beer ad in the world'.
'Probably the best free beer ad in the world'. John T
  • Score: 4

5:57pm Sun 27 Oct 13

O'Reilly says...

John T wrote:
'Probably the best free beer ad in the world'.
I think that was supposed to be Carlsberg.....(Orson Wells)
[quote][p][bold]John T[/bold] wrote: 'Probably the best free beer ad in the world'.[/p][/quote]I think that was supposed to be Carlsberg.....(Orson Wells) O'Reilly
  • Score: 0

5:58pm Sun 27 Oct 13

O'Reilly says...

Cribby will be knocking them out at 4 quid a bottle down the Reef.....
Cribby will be knocking them out at 4 quid a bottle down the Reef..... O'Reilly
  • Score: 0

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