AN INNOVATIVE scheme to provide shoppers with access to free public WiFi has been launched in Broadstone.
Experts behind the project believe The Broadway, where the wireless network is available, is the first high street in Dorset to offer such a service.
It is the result of a partnership between local business DigitalAir Wireless Networks and Broadstone Chamber of Trade.
Chamber of trade chairman Simon Merry said: “This is an exciting step for a suburban centre. We are doing all we can to embrace technology to maintain a vibrant and successful centre for shopping and business.
“We can’t beat all the big online warehouses on their terms but we can offer a mix of experiences and personal service that includes a familiar high street which is also online.”
Businesses throughout Broadstone worked together to ensure the WiFi network, which is already live and offers shoppers two hours free access, became a reality.
Transmitters have been fitted at Molly’s Cafe, Wrights Estate Agents, Birkett and Co Accountants, Tappers Funeral Service and Dickinson Manser Solicitors to ensure the entire Broadway is covered.
DigitalAir Wireless managing director Mark Julier said: “This is an exciting opportunity for DigitalAir Wireless to be part of delivering Dorset’s first free public WiFi in a high street location.
“In addition to delivering an ultra-fast (fibre connected) WiFi network, we have made it compatible with the industry’s latest Hotspot 2.0/Passpoint standard which allows seamless roaming from mobile carrier to WiFi network.
“Our goal was to make it as easy as possible for people to connect to the network.”