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Christchurch boutique calling on women to bin their bras for Africa
A BOUTIQUE in Christchurch is encouraging female customers to bin their bras so they can be donated to developing countries in Africa.
Bliss Boutique has organised the bra bank event on Saturday to support Breast Cancer awareness month and the Against Breast Cancer campaign.
Michelle Williams from Bliss Boutique said: “Every woman has a few spare bras they never wear tucked away in their drawers. So we are encouraging all our customers to come along to donate their unloved or unwanted bras and have a glass of bubbly.”
When the bras are collected they will be sent to developing countries by the charity Against Breast Cancer, where traders support their families selling the textiles locally.
Breast Cancer Research is donating £1,000 to research for every tonne of textiles collected, which equals around 9,000 bras.
A survey by elleuk.com found that one in three women own more than 10 bras and 75 per cent admit they own bras they have not worn in over a year.
Michelle said: “We’re hoping that around 300 people come, so we could get as many as 300 bras, which would be great to raise money for further research.
“It’s breast cancer awareness month, so we want customers to get behind the campaign.”
The bin your bra event takes place from 10am to 4pm on Saturday at 14 Castle Street, Christchurch.
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