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Campaign launched to tackle blight of chewing gum on Bournemouth’s streets
A NEW campaign has been launched to tackle the blight of chewing gum on Bournemouth’s streets.
The council’s ‘Bin it your way’ partnership with the national Chewing Gum Action Group is a prominent and colourful poster campaign encouraging chewers to deposit their gum in bins.
Adverts, which feature professional dancers showing how people can get rid of their gum in fun and unusual ways, pictured inset, will be placed on billboards, lampposts, bus stops and telephone kiosks.
Bournemouth Council is among 16 local authorities and Business Improvement Districts taking part in the initiative in 2013, and organisers claim there have been significant improvements elsewhere in the country since it started eight years ago.
Cllr Michael Filer, cabinet member for transport, cleansing and waste, said: “Chewing gum litter is a real nuisance that is costly and difficult to remove.
“We want the residents of Bournemouth to be proud of where they live which is why we have partnered with the Chewing Gum Action Group to raise awareness and proactively tackle this problem.
“We hope that this campaign will encourage gum chewers to think before they dispose of their gum and understand that they can play a part in making Bournemouth a clean and inviting place to live.”
The council began a big clean of gum from the streets of central Bourne-mouth in January.
At the time Cllr David Smith said the cleaning was costly and often disappointing as the streets would be back to normal within months.
Back in 2002 the council launched boards called GumTargets, which invited people to sick their gum on different sections to respond to questions, or on the faces of unpopular celebrities.
The contract for the scheme was not renewed following an 18-month trial.
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