2,000 youngsters attend first ever student-only shopping event at Dolphin Centre (From Bournemouth Echo)
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2,000 youngsters attend first ever student-only shopping event at Dolphin Centre
AN evening of retail heaven for college and university students across Poole and Bournemouth attracted more than 2,000 to the Dolphin shopping centre.
The Poole centre’s first ever student shopping event was organised in co-operation with events company Student Shopping UK, which has held similar nights in other venues around the country.
Judged a rip-roaring success, the night aimed to pull students into the town centre for an evening of retail therapy with exclusive one-off discounts, competitions, dancing and food.
Entertainment was provided by the south west’s biggest entertainment party, Cocoloco, and from 6pm students queued up outside to make the most of huge discounts being offered by retailers, including some of the biggest high street brands such as Topshop, New Look, Burton, River Island and Body Shop.
Stores reported taking up to half their usual day’s takings within the first hour of the event. Before 7pm Topshop took £2,000 and New Look reported sales of more than £3,000 in the first two hours.
Centre manager John Grinnell said: “Our student night was fantastic and definitely drew in some massive crowds. We knew that our first-ever event exclusively for students would be popular but we were overwhelmed by the response.
“Our retailers and the centre management team absolutely loved seeing the students visit the centre. The reaction has been tremendous and there was a great atmosphere within the shopping centre throughout the evening.”
Naomi Colmer, store manager of New Look which was one of the busiest on the night said: “I don’t think it could have gone any better. It was like an invasion with hoards of people running into the store. The queues were constant and went all the way round the shop – you couldn’t see the end – it was absolutely nuts. It was definitely an amazing success.”
Primark store manager Marina Johnson said: “We didn’t expect such a good reaction but it was amazing.”
Following the success of the night the centre hopes to hold more student shopping events.
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