Christchurch traders ask shoppers to spend £5 in local stores to save town

Bournemouth Echo: DEALS: Ian Cook, of Heartizans Deli in Christchurch, together with Cheryl Dennett, organiser of the Totally Locally Campaign DEALS: Ian Cook, of Heartizans Deli in Christchurch, together with Cheryl Dennett, organiser of the Totally Locally Campaign

PROGRESS on an innovative scheme to attract more shoppers to Christchurch has been backed by the Chamber of Trade.

The Totally Locally Christchurch scheme held its second meeting with traders and businesses on Tuesday to get the proposal up and running.

And now, with backing from Christchurch Chamber of Trade and Commerce and Christchurch Council, organisers have set a date for the first initiative.

The Totally Locally campaign, which has been taken up by several towns across the UK, claims Christchurch’s economy could be boosted by an extra £8.2million a year if traders get behind it.

The initiative’s message is that if Christchurch residents spent just £5 a week in local independent shops, the boost to the town would help ensure its survival.

It encourages the traders to get together and raise the profile of the town with the campaign aimed to increase footfall.

Cheryl Dennett who is leading the scheme, said the first project – Fiver Fest Fortnight – would begin on April 20, when the project will be officially launched.

“It was another successful meeting – the chamber came along and has pledged their support and help to the scheme, which is really welcome news”, she said.

“To have them on board means we can help spread the word. The council have also said they would like to support it and are putting something on the website.

“We are planning to have a market stall in the normal Monday market as well as a presence at other local events to tell people what we are doing. The stall will also be an opportunity for traders to let people know about their own businesses.”

She added: “Fiver Fest Fortnight will hopefully see lots of places in Christchurch – I think mainly eateries – offering £5 deals to shoppers.

“I’ve already had some emails from people so gradually things are taking off.”

A map will soon be available showing people where the deals are.

The next meeting is due to take place on March 19 at Christ-church Fire Station at 7.15pm.

Go to totallylocallychristchurch.co.uk

Comments (9)

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1:30pm Tue 26 Feb 13

skydriver says...

Great idea now we need to get the councillors onside and stop the very sill car parking price rise, and stop the overnight charge, otherwise this will not happen. I have heard the shop owners have asked for a £1 for two hours, but what happened the answer was no. So who do we blame? Yes got it one The Councillors, back to the beginning, get them onside.they are at present killing off our town.
Great idea now we need to get the councillors onside and stop the very sill car parking price rise, and stop the overnight charge, otherwise this will not happen. I have heard the shop owners have asked for a £1 for two hours, but what happened the answer was no. So who do we blame? Yes got it one The Councillors, back to the beginning, get them onside.they are at present killing off our town. skydriver

2:00pm Tue 26 Feb 13

bsjc1234 says...

Whereas I admire this proposed scheme it is I regret to say fundamentally flawed. Market stalls (the main part of the problem), flyers in windows and promo on the Echo website will not solve these issues, we as a community need to look at the wider issue.

Although she says they are taking a market stall, having a five fest week and doing promo in the media (probably her own publication) there is no use to all this hard work unless the people, foot fall numbers, are there in the first place, without this no one will see anything.

There really needs to be a campaign based on the following core strategies:

1 - The abolishment of the Monday market (this will bring people and busses back into the town)
2 - Replace the market with a “happy town” day and make a Monday zero parking fees from say 09.00 – 13.00. This will help the traders directly without have tac put in front of their shop windows.
3 – The creation of a proper “Christchurch” marketing inactive to help publicise Christchurch outside the local area, after all us locals know it is there already.
4 – Do all we can to ensure Christchurch either remains independent of merges with Bournemouth and Poole which we would then benefit from their greater publicity machine. East Dorset is not for Christchurch, it has no idea.

There you go, for once I have posted something that makes complete sense!
Whereas I admire this proposed scheme it is I regret to say fundamentally flawed. Market stalls (the main part of the problem), flyers in windows and promo on the Echo website will not solve these issues, we as a community need to look at the wider issue. Although she says they are taking a market stall, having a five fest week and doing promo in the media (probably her own publication) there is no use to all this hard work unless the people, foot fall numbers, are there in the first place, without this no one will see anything. There really needs to be a campaign based on the following core strategies: 1 - The abolishment of the Monday market (this will bring people and busses back into the town) 2 - Replace the market with a “happy town” day and make a Monday zero parking fees from say 09.00 – 13.00. This will help the traders directly without have tac put in front of their shop windows. 3 – The creation of a proper “Christchurch” marketing inactive to help publicise Christchurch outside the local area, after all us locals know it is there already. 4 – Do all we can to ensure Christchurch either remains independent of merges with Bournemouth and Poole which we would then benefit from their greater publicity machine. East Dorset is not for Christchurch, it has no idea. There you go, for once I have posted something that makes complete sense! bsjc1234

2:20pm Tue 26 Feb 13

coster says...

Good start 'bsjc1234' - I assume you mean 'or merges with ' - it is of course essential that we remove ourselves from the dead hand of McIntosh.
There was a rumour that High St and Bridge St would be closed to traffic - has this been put down?
Good start 'bsjc1234' - I assume you mean 'or merges with ' - it is of course essential that we remove ourselves from the dead hand of McIntosh. There was a rumour that High St and Bridge St would be closed to traffic - has this been put down? coster

3:45pm Tue 26 Feb 13

bsjc1234 says...

Thanks for point out the typo coster, yes it should read “OR merges with”. Agree with the road closure, let’s add that also!

Not sure if you have seen but I have just realised that the chappie has a teapot on his head in the photo, is that their club motif?
Thanks for point out the typo coster, yes it should read “OR merges with”. Agree with the road closure, let’s add that also! Not sure if you have seen but I have just realised that the chappie has a teapot on his head in the photo, is that their club motif? bsjc1234

4:21pm Tue 26 Feb 13

Hessenford says...

Christchurch is just a smaller Bournemouth, it's dying because of the constant attack on the car driver with high parking charges.
Alternative transport may be a good idea in some areas but have you ever tried to get bulk shopping on a bus or bike.
There is no main draw to Christchurch which would encourage anyone to spend a morning or afternoon there, that why everyone goes to Castlepoint, it's free to park and there are main supermarkets plus other large stores all in one place, the sooner councils end the war on cars and get some big guns into their high streets the sooner things may change but I'm afraid the internet has killed off any resurrection of the high street.
Christchurch is just a smaller Bournemouth, it's dying because of the constant attack on the car driver with high parking charges. Alternative transport may be a good idea in some areas but have you ever tried to get bulk shopping on a bus or bike. There is no main draw to Christchurch which would encourage anyone to spend a morning or afternoon there, that why everyone goes to Castlepoint, it's free to park and there are main supermarkets plus other large stores all in one place, the sooner councils end the war on cars and get some big guns into their high streets the sooner things may change but I'm afraid the internet has killed off any resurrection of the high street. Hessenford

5:00pm Tue 26 Feb 13

ragj195 says...

You can't blame them for trying but nothing will reverse the decline of the high street. It's appeal is 20 years out of date.
You can't blame them for trying but nothing will reverse the decline of the high street. It's appeal is 20 years out of date. ragj195

5:18pm Tue 26 Feb 13

Telscombe Cliffy says...

The car park pays me 40p every time I go there. You get the cost of an hours parking (80p) back when you spend over £10 in the shops. I stay for half an hour (40p). I'll soon be a millonaire if I keep shopping there. Keep it to yourselves though.
The car park pays me 40p every time I go there. You get the cost of an hours parking (80p) back when you spend over £10 in the shops. I stay for half an hour (40p). I'll soon be a millonaire if I keep shopping there. Keep it to yourselves though. Telscombe Cliffy

11:02pm Tue 26 Feb 13

Yankee1 says...

How about this:

Spend at least a fiver and you get free parking for 30 minutes? 10 quid an hour.

Doesn't the council rake in enough from the shop rates to cover this?

Why DOES the mayor need an official car?
How about this: Spend at least a fiver and you get free parking for 30 minutes? 10 quid an hour. Doesn't the council rake in enough from the shop rates to cover this? Why DOES the mayor need an official car? Yankee1

8:43am Thu 28 Feb 13

joetheman says...

so let me get this right,i travel to christchurch pay to park spend £5 in one of the shops,[where i could certainly get better quality and cheaper at castlepoint with free parking},yeah that makes sense,
so let me get this right,i travel to christchurch pay to park spend £5 in one of the shops,[where i could certainly get better quality and cheaper at castlepoint with free parking},yeah that makes sense, joetheman

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