THE original Hovis boy has returned to Gold Hill, 44 years after starring in one of Britain’s best-loved adverts.

Carl Barlow appeared in Sir Ridley Scott’s iconic 1973 commercial at the age of 13 where he was seen pushing a bike up the cobbled hill to deliver bread.

He was filmed struggling to push a bike laden with freshly baked bread up the steep hill to 'Old Ma Peggotty's house', the last customer on his round.

In a new video, the retired firefighter, 58, is seen making light work of the hill thanks his electric bike.

The two-minute video shows other cyclists attempting to make it up the hill using standard bikes before having to admit defeat half way up the notoriously steep incline.

The cyclists then part before Carl, decked out in flat cap and with a basket full of bread, powers his way up Gold Hill.

The film was made by Evans Cycles who want inspire more of us to cycle to work.

Joel Natale, Commercial Director of Evans Cycles, said: “We hope revisiting such a beloved advert, and helping Carl conquer the hill once and for all, will inspire more people to get on two wheels, save on their commuting costs and escape the frustrations of how they currently get to work”.

It is not the first time Carl has revisited Gold Hill with him returning in 2013 to recreate the famous advert to mark its 40th anniversary.

Speaking in 2013, he said: “I seem to remember it was cold, but I soon warmed up as I had to push the bike up the hill many times for the best part of the two days filming on Gold Hill.

“After the advert I had some teasing at school due to the pudding basin- type haircut, but it was mostly in good fun.

Ridley Scott went on make Alien, Gladiator, Blade Runner and Thelma and Louise.

To watch the video, visit bournemouthecho.co.uk