Pub and club goers are spending more, says Cameo owner

The average consumer spends £17.56 before they even leave home, providing a vital boost to their local economy, the Deltic Group says.

The company, which operates Cameo in Fir Vale Road, has published its Deltic Night Index, which looks at consumer habits in the evening and late night leisure sector.

It surveyed more than 2,300 people from February to April. The average of £17.56 spent before going out excludes ‘pre-drinks’ but includes such purchases as beauty treatments, gym sessions and new clothes and products.

The index found total spending on late night leisure had risen by 6.9 per cent year-on-year to £59.40 and that 56.4 per cent of consumers were going out at least once a week, up from 54.5 per cent last year.

The figure rose to 69.3 per cent among 18-30 year-olds.

Peter Marks, chief executive of the Deltic Group, said: “This Deltic Night Index perhaps shows most clearly what I have made it my mission to share: that a town’s late-night activity has a directly positive effect on the economic health of the town or city it’s in.

“That said, even I was surprised that 83 per cent of those surveyed buy new clothes or accessories in preparation for a night out – a huge proportion. Added to that is the support that consumers give their local hairdressers, beauty salons and shops before the evening starts, at which point they will spend further on tickets, food, drinks and other experiences out of the home.”

Pubs were where 26.3 per cent of consumers spent the most money going out each month, but clubs were the top destination for 18-30 year-olds, with 25.5 per cent spending the most money there.

Deltic found almost 83 per cent of consumers bought clothes or accessories for a night out occasionally or more often – 71.9 per cent of men and 91.3 per cent of women.

It found 62.8 per cent of respondents had a hair cut in preparation for a night out – 63.2 per cent of women and 62.2 per cent of men.