A COMPANY which was losing a valued client to a competitor created a video “love letter” which helped win the business back.

The video, which has taken off on social media, was created by Poole-based marketing agency Intergage after CT Production chose a different company for a new website and branding.

The clip, titled Our Last Love Letter, featured Intergage staff holding up messages, beginning with: “We still can’t believe that you’re leaving us after 10 (problem free) years.”

“We’re sad because we thought we had something special,” it began.

It was shot in black and white and set to Nino Rota’s Romeo and Juliet theme – familiar from Radio One’s former Our Tune slot. CT Production, a contract electronics assembler which employs 50 people in Poole, responded with a video of its own, titled Totes Emoshe.

Staff held up signs saying: “We’ve come to realise that one cannot truly appreciate what one has until it’s gone.”

The exchange concluded with a third video in which Intergage changed its status from “single” to “in a relationship”.

 

Paul Tansey, MD of Intergage, told the Daily Echo: “It’s like if you’ve got a really great marriage and you’ve spent a long time together and you’re happily doing the washing up together and a handsome stranger comes along and tempts one or other of you away.

“It’s easy to feel that kind of tug and feel that it would be so exciting but when you get deeper into that relationship, it could be worse than the one you’re in.”

He said Intergage had been “devastated” when the client’s new management was impressed by a pitch from a competitor but had understood.

The video was sent privately but later made public with CT Production’s permission. It had already been shared 120 times within hours of being posted via LinkedIn.

Mr Tansey said: “If we had had doubts about the people, it wouldn’t have been something we would have done but we knew the people were fundamentally nice.”

He added: “Business isn’t about money, it’s about emotion.”

Andy Pryer, quality and site manager with CT Production, said of the video: “A couple of girls in the office were weeping uncontrollably. I can’t say it affected me in that way but everybody thought it was such a lovely gesture. It helped us to think they were the right company.”

He said: “It became really apparent that what we had lost was something we hadn’t anticipated at all. As it turned out, that creative spark and that personality is so important to get the process correct.”