Harry Redknapp helped to cut the ribbon on the latest branch of a builders' merchants in Christchurch.

The former boss of AFC Bournemouth, Portsmouth, Southampton, Spurs and QPR, joined the celebrations for the 13th branch of Elliotts, based on Airfield Way, on Friday, April 10.

The special event aimed to allow local businesspeople and residents the chance to exclusively preview the store ahead of its official opening to the public on April 20.

Speaking at the event, Mr Redknapp said: "I am delighted to open this new Elliotts branch. I have had a long friendship and association with Elliotts which was also a huge support to me and AFC Bournemouth."

The Christchurch branch, based on Airfield Way, is one of Elliotts’ biggest stores in the south, aiming to give professional builders in the area more convenient access to the quality building materials and advice.

Tom Elliott, managing director for Elliotts, said that the branch will sell a huge range of products and if there is any construction products or materials that builders can't find, they will do their best to order and stock it.

He added: "Branching out into Dorset means we can offer our products to an even wider customer base, giving more choice to both our local trade customers.

"This new site enables us to offer existing and new trade customers the most comprehensive range of competitively priced building products in the area."

Founded in 1842, Elliotts is one of the oldest family businesses in the south with branches in Ringwood and across Hampshire.