CHERRIES boss Eddie Howe gave an insight into the business of winning at the Dorset chamber’s first major event of the year.

The AFC Bournemouth chief and assistant manager Jason Tindall revealed the secrets of their success at the Dorset Chamber of Commerce and Industry (DCCI) president’s lunch at the Goldsands Stadium.

New DCCI president Rob Mitchell is also the club’s commercial director.

“The event was one of the most successful president’s lunches in recent memory with a staggering 190 guests.

Mr Mitchell, the youngest chamber president in the country at 34, said: “There are exciting times ahead for the chamber as well as for AFC Bournemouth and it is obviously edge of the seat stuff at the club as we work exceptionally hard to bring Premier League football to Dorset.”

Mr Mitchell, accompanied by chairman Jeff Mostyn, underlined his commitment along with the chamber and AFC Bournemouth to education and sports linked projects.

Eddie Howe and Jason Tindall, who were in conversation with BBC Radio Solent’s Kris Temple, told how their management style has contributed to the promotion-chasing Cherries’ push for the Premier League.

They outlined the importance of a good attitude and strong character, self-improvement, motivation, teamwork, discipline, confidence, results and authority – all attributes transferrable from the pitch to the workplace.

Howe said: “Sometimes you have to be a counsellor or friend and sometimes you have to remove yourself and give honest feedback.”

Tindall added: “We strive to get better all of the time. It is about looking for those one per cent gains because they make all the difference.”

The Breeze Volkswagen sponsored event included a silent auction in aid of Wessex Heartbeat which raised £1,050 with prizes from Breeze, AFC Bournemouth, Bournemouth Sevens and the Marriott Bournemouth Highcliff hotel.

VIP guests included the High Sheriff of Dorset, Jane Stichbury; the mayor and mayoress of Bournemouth, Chris Mayne and June Matthews; Poole mayor and mayoress Peter and Brenda Adams; and Lord Lieutenant Angus Campbell.