STAFF at Bournemouth-based CEGA Air Ambulance transformed their office into a ‘hospital’ in a bid to give their customers the very best service.

The air ambulance company provides emergency transport for travel insurance and private customers overseas and the improvised activity was part of its quest to “get into the customer’s world” during National Customer Service Week Other activities during the week included nominating colleagues for customer excellence and leadership awards, answering daily online quizzes and making Dragons’ Den-style presentations to share ideas on best working practices and customer service enterprises.

Group training manager Louise Weeks, who spearheaded the exercise, said: “Staff stood up to the relentless questioning of our fiery ‘dragons’ and brought a host of new operational ideas to the table, several of which have now been implemented for the benefit of customers and staff alike.

“The week has also enabled us to celebrate the amazing work carried out by employees whilst looking for ways to optimise the customer experience.”

Among the week’s winners was Stacey Dunster, medical risk assessment controller, who was presented with the leadership award after being nominated by staff for her willingness to help her team members in a supportive, non-critical way.