A WELL-known car dealer in Dorset is bringing a historic British brand back to the county.
Wool and Bovington Motors Group will open an MG outlet in North Street, Wareham, tomorrow.
To be known as Purbeck MG, it will be the newest part of the Wool and Bovington Motors Group, which was first established in 1950 by Major William Pyne and his son Robert.
The group is now run by the current directors Nick and Tim Pyne, who are Robert’s sons. MG sees it as a key appointment, covering what it calls an ‘open point’ geographically.
Purbeck MG, which will be the only MG dealer in Dorset, will look to attract business from Poole, Bournemouth and the Purbeck district.
It is the twelfth new MG dealer appointment this year, with more to follow shortly.
MG has the fastest growing dealer network in the UK, matching the brand having the largest increase in sales of all car manufacturers in Britain as its MG3 supermini and MG6 saloon gather some pace in the sales markets.
Wool and Bovington Motors Group now employs more than 70 people on four sites and the MG operation will be based at the North Street, Wareham, showroom. The site is being given a complete overhaul for MG and one additional member of staff has been taken on to help cope with the anticipated new business.
Nick Pyne said: “It’s great to be working with MG again.
“We had a long history with MG in the past and I know a lot of our customers will welcome back the new, modern MG with open arms.
“The MG6 and the MG3 cars offer value for money, are both very comfortable to drive and a lot of fun too.”
90 years on the motoring scene
MG has been a part of the British motoring scene since 1924, when Cecil Kimber, general manager of Morris Garages, found a niche market for modified, sportier Morris cars.
The company, which became part of British Motor Corporation and then British Leyland, made its millionth car in 1975.
The MG Rover Group was formed after the business separated from the BMW Group in 2000.
MG Rover went into administration in 2005 and the brand was bought by NAC, China’s oldest car maker, in 2005.
NAC merged with China’s biggest car maker, SAIC, in 2007.
MG Motor remained headquartered at Longbridge in Birmingham, long associated with the MG brand, and the first of the new limited edition MGTF LE 500s left the factory there in 2008.
The MG6 GT, the first all-new MG in 16 years, was launched in the UK in 2011. The MG3 went on sale last year.