Bournemouth EchoResearch initiative to benefit retailers (From Bournemouth Echo)

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Research initiative to benefit retailers

Bournemouth Echo: THRIVING: Southbourne Grove THRIVING: Southbourne Grove

A MAJOR research project is underway aimed at helping retailers in Boscombe, Southbourne and Westbourne.

Bournemouth Coastal Business Improvement District (BID) has begun the initiative in conjunction with the town’s National Coastal Tourism Academy (NCTA).

They aim to find out more about who shops in Bournemouth’s “coastal villages”.

The two bodies have commissioned research company FSP to combine desk-based research with face-to-face interviews in the three areas. The results will give a detailed insight into why people are visiting the locations, how much they spend, what type of shops they use, and where else the people who live in the areas choose to shop.

Researchers were due to carry out the first set of 600 interviews per location this week, with another 300 due during the major holiday season.

The split is intended to identify the impact that visitors staying in Bournemouth have on the areas covered by the Coastal BID.

Alun Williams, Coastal BID manager, said: “We haven’t been able to find any reliable information on the shopping habits of people visiting Southbourne, Boscombe or Westbourne.

“So, to help local retailers, and to direct our own marketing campaigns we have funded, in conjunction with the National Coastal Tourist Academy, this new initiative. “FSP, who are managing the project, have been brilliant in advising us on best practice when it comes to the survey questions to ensure they will be comparable with other locations. “We are looking forward to sharing the results later this year with our BID businesses.”

Samantha Richardson, director of the NCTA, said: “This new research will provide reliable data into these elements of Bournemouth’s retail sector for the first time.

“Relevant, business-focused research like this is exactly the kind of project the NCTA was created to do. The results will give us real insight into the buying patterns of visitors from different areas of Bournemouth and working in partnership with the Coastal BID simply makes sound economic sense.”

Comments (4)

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2:57pm Wed 30 Apr 14

Azphreal says...

How much will it cost? Will it also tell them why so many shops are now shut,why boscombe market has almost vanished and why there are so many charity or 'converter' type shops?
How much will it cost? Will it also tell them why so many shops are now shut,why boscombe market has almost vanished and why there are so many charity or 'converter' type shops? Azphreal
  • Score: 2

3:07pm Wed 30 Apr 14

alchemist says...

Azphreal wrote:
How much will it cost? Will it also tell them why so many shops are now shut,why boscombe market has almost vanished and why there are so many charity or 'converter' type shops?
Are you talking about Boscombe as there are hardly any shops shut in Westbourne. Surely this is a positive for the businesses in these areas if they can understand where their customers are coming from and where there are opportunities to attract more customers?
[quote][p][bold]Azphreal[/bold] wrote: How much will it cost? Will it also tell them why so many shops are now shut,why boscombe market has almost vanished and why there are so many charity or 'converter' type shops?[/p][/quote]Are you talking about Boscombe as there are hardly any shops shut in Westbourne. Surely this is a positive for the businesses in these areas if they can understand where their customers are coming from and where there are opportunities to attract more customers? alchemist
  • Score: -1

4:17pm Wed 30 Apr 14

wonderway says...

Azphreal wrote:
How much will it cost? Will it also tell them why so many shops are now shut,why boscombe market has almost vanished and why there are so many charity or 'converter' type shops?
reason for the demise of boscombe market is because total lack of investment and advertisement

it used to make 60 to 70 thousand pound profit per year but Bournemouth council took this profit to support tourism overspend every year because of mismanagement by Mark Smith in financial control

Reason for shop closures is lack of support by council of shopping areas...plus internet customers ... and financial crash caused by government lack of control of banking and selling of toxic loans to financial corporate businesses that came back and bit them

So now people do not have spare spending money in their pockets because of government cuts high fuel charges domestic and high loan charges to businesses and creeping costs of food

other problems to shopping areas is spread areas where you have small shops expanded over a large area were people have to walk long distances to buy normal day to day items unlike castlepoint where free parking and centralised shops allows easy access. Once a cluster of shops close in outlying shopping areas like boscombe southbourne and westbourne it become less attractive to shoppers and the loss of major companies in these areas cause a major drop off of footfall thus loss of spending power to area

outlying areas are usually small business these are hard hit because of the above matters
[quote][p][bold]Azphreal[/bold] wrote: How much will it cost? Will it also tell them why so many shops are now shut,why boscombe market has almost vanished and why there are so many charity or 'converter' type shops?[/p][/quote]reason for the demise of boscombe market is because total lack of investment and advertisement it used to make 60 to 70 thousand pound profit per year but Bournemouth council took this profit to support tourism overspend every year because of mismanagement by Mark Smith in financial control Reason for shop closures is lack of support by council of shopping areas...plus internet customers ... and financial crash caused by government lack of control of banking and selling of toxic loans to financial corporate businesses that came back and bit them So now people do not have spare spending money in their pockets because of government cuts high fuel charges domestic and high loan charges to businesses and creeping costs of food other problems to shopping areas is spread areas where you have small shops expanded over a large area were people have to walk long distances to buy normal day to day items unlike castlepoint where free parking and centralised shops allows easy access. Once a cluster of shops close in outlying shopping areas like boscombe southbourne and westbourne it become less attractive to shoppers and the loss of major companies in these areas cause a major drop off of footfall thus loss of spending power to area outlying areas are usually small business these are hard hit because of the above matters wonderway
  • Score: 2

8:53am Thu 1 May 14

pete woodley says...

As far as Winton is concerned,there are too many empty shops,Too many cafes, charity shops,and a increasing number of tattoists,barbers.On
e point about charity shops is that they exist mainly because goods are given to them,and the majority of staff are volunteers,I wonder how many of the public who give realize that their donations of ,say furniture,do not always go to the public,and fetch a fair price,but are quickly sold of cheap to dealers,this happens at one well known charity store in the center of Winton,where the dealers go in early before the public.For many years the shortage of parking has not helped in Winton,A cental good sized car park could help to get the area back to what it used to be when Sainsburys were based there.
As far as Winton is concerned,there are too many empty shops,Too many cafes, charity shops,and a increasing number of tattoists,barbers.On e point about charity shops is that they exist mainly because goods are given to them,and the majority of staff are volunteers,I wonder how many of the public who give realize that their donations of ,say furniture,do not always go to the public,and fetch a fair price,but are quickly sold of cheap to dealers,this happens at one well known charity store in the center of Winton,where the dealers go in early before the public.For many years the shortage of parking has not helped in Winton,A cental good sized car park could help to get the area back to what it used to be when Sainsburys were based there. pete woodley
  • Score: 3

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