Bournemouth town centre sees pre-Christmas rise in footfall – before weather puts shoppers off

Bournemouth town centre sees pre-Christmas rise in footfall – before weather puts shoppers off

Bournemouth town centre sees pre-Christmas rise in footfall – before weather puts shoppers off

First published in News by

BOURNEMOUTH town centre saw a healthy pre-Christmas rise in footfall until the deluges of mid-December put off visitors, figures show.

The town also saw a slight year-on-year rise in visitors in January, despite the continued wet weather.

Official footfall figures were up 11 per cent year-on-year in November, up 35 per cent year-on-year in the first week of December and up seven per cent in the second week of December.

But in the third and fourth weeks of December – with rain falling every day – the figures fell by nine per cent and 12 per cent respectively, year on year.

Footfall so far in 2014 has been up 0.2 per cent.

Town centre manager Roger Parker said the entertainment arranged by the Town Centre Business Improvement District – including the Gardens of Light and outdoor ice rink – had drawn people into town.

“The overall strategy of the Town Centre Business Improve-ment District and the events surrounding the Gardens of Light was to try and make Bourne-mouth a distinct destination from other regional centres where there’s very little happening,” he said.

“You know all you’re going to do at West Quay is shopping because there’s nothing else to do.

“We were deliberately trying to position the town as something different from other regional offers.”

Mr Parker said Bournemouth and Poole were both “highly weather-dependent locations”.

“We were still three per cent up over December but that was built on an extremely good first two weeks,” he added.

Footfall figures have only been released as percentage changes, rather than exact counts.

Mr Parker said releasing the full figures would be misleading as there were only two points at which footfall was currently counted and there were many more entrance points into town.

Michael Hitchcock, chief executive at Beales, said the company had enjoyed a better Christmas than a year before and the Bournemouth and Poole stores were among those which helped that happen.

He said: “This year was higher than last year across the country.

“The majority of my stores did better.”

He said shoppers spent money later in December.

Despite the popularity of internet shopping, he predicted an increase in popularity for high street shopping amid what he still saw as an inconsistent economic recovery across the country.

Comments (6)

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10:31am Wed 12 Feb 14

Hessenford says...

Even by today's standards there is always a rise in footfall just before Christmas, same goes for January, mainly due to people returning items bought before Christmas so nothing to get excited about.
Even by today's standards there is always a rise in footfall just before Christmas, same goes for January, mainly due to people returning items bought before Christmas so nothing to get excited about. Hessenford
  • Score: 3

10:51am Wed 12 Feb 14

Baywolf says...

Seriously? Could it be that Poole has better shopping even though Southampton beats both centres hands down! Bournemouth has Beales Primark and House of Fraser..as the biggest stores..Pole has the same there is only HMV as the outlet to buy DVDs or CDs ..where are the other big stores? Bournemouth needs to attract more stores and dynamic outlets to attract more people..not bars clubs and fast food joints. And while your at it throw in an indoor family attraction that's not a cinema
Seriously? Could it be that Poole has better shopping even though Southampton beats both centres hands down! Bournemouth has Beales Primark and House of Fraser..as the biggest stores..Pole has the same there is only HMV as the outlet to buy DVDs or CDs ..where are the other big stores? Bournemouth needs to attract more stores and dynamic outlets to attract more people..not bars clubs and fast food joints. And while your at it throw in an indoor family attraction that's not a cinema Baywolf
  • Score: 1

11:33am Wed 12 Feb 14

muscliffman says...

Note the term 'footfall', because with the Council's on going anti-motorist and car park charge policies in and around the Town Centre 'on foot' is about the only way to get there and afford to be there!
Note the term 'footfall', because with the Council's on going anti-motorist and car park charge policies in and around the Town Centre 'on foot' is about the only way to get there and afford to be there! muscliffman
  • Score: 3

11:38am Wed 12 Feb 14

Hessenford says...

muscliffman wrote:
Note the term 'footfall', because with the Council's on going anti-motorist and car park charge policies in and around the Town Centre 'on foot' is about the only way to get there and afford to be there!
Hence why no one goes there.
[quote][p][bold]muscliffman[/bold] wrote: Note the term 'footfall', because with the Council's on going anti-motorist and car park charge policies in and around the Town Centre 'on foot' is about the only way to get there and afford to be there![/p][/quote]Hence why no one goes there. Hessenford
  • Score: 3

3:05pm Wed 12 Feb 14

BmthNewshound says...

Its inevitable that as we come out of the worse recession in living memory that footfall would increase - but to claim that they have increased by 35% is nothing short of fantasy. Bournemouth town centre footfall figures have always been acts of fiction - when they went down they blamed it on faulty monitoring equipment.
.
Its not only footfall but what people actually spend. Whilst more people may have visited the town centre to see the Garden of Light or have a go on the ice rink, how many actually spent money in the shops ?
Its inevitable that as we come out of the worse recession in living memory that footfall would increase - but to claim that they have increased by 35% is nothing short of fantasy. Bournemouth town centre footfall figures have always been acts of fiction - when they went down they blamed it on faulty monitoring equipment. . Its not only footfall but what people actually spend. Whilst more people may have visited the town centre to see the Garden of Light or have a go on the ice rink, how many actually spent money in the shops ? BmthNewshound
  • Score: 2

8:03pm Wed 12 Feb 14

kalebmoledirt says...

I went window shopping.or eye- dripping as we call it at the bingo club .but need more loo,s to avoid draw-dripping
I went window shopping.or eye- dripping as we call it at the bingo club .but need more loo,s to avoid draw-dripping kalebmoledirt
  • Score: 0

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