BEAR Grylls appears to have ended a row with a Swanage-based company after the TV adventurer's lawyers demanded the word 'Bear' was removed from their name.

Bear Blades UK, a small business which opened in 2012, received a letter from Carpmaels & Ransford on behalf of Bear Grylls Ventures on July 25 saying that they must remove the word 'Bear' from their name, logo and website.

Owen Senior, who set up Bear Blades UK, called the action “ridiculous”, adding: “I don't see how they can do this.”

 However, after the furore was taken up by media outlets across the country, Mr Grylls appears to have extended the olive branch.

In a tweet, he told one follower he “feels awful” about the decision and “didn't know [it] had been done”.

He also tweeted Bear Blades to say: “You guys are good to go! Apologies again. Good luck and let us know if we can ever help you in your endeavours.”

Mr Senior said the company will continue to trade as Bear Blades UK, but added: “We've had nothing official at all other than the tweet.

“It's been implied that it's probable that we'll be able to carry on as usual, and we plan to do just that.”