Agency lands Beales contract with three-way pitch

MARKETING DEAL: Summerhouse will look after Beales’ media business

MARKETING DEAL: Summerhouse will look after Beales’ media business

First published in News by

INTEGRATED marketing agency Summerhouse has won JE Beale’s media planning and buying business.

The agency landed the contract after a competitive three-way pitch.

JE Beale has 30 stores across the UK, with its flagship store and head office based in Bournemouth.

The company was established in 1881 by John Elmes Beale and acquired 19 additional stores in 2011.

Summerhouse celebrated 25 years in business in 2013 and counts the Hobbycraft Group and Haskins Garden Centres amongst its key retail clients.

Summerhouse is a RAR Recommended Agency.

Jeremy Thorne, managing director of Summerhouse, said: “We are all delighted to have won Beales. The pitch was a great opportunity to demonstrate our strong retail credentials. The team at Summerhouse really gave 110 per cent. Beales is one of the region’s top retail accounts and will sit well alongside Hobbycraft and Haskins, both of whom we have worked with for nearly 20 years.”

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